2023

NYX Awards - 2023 Gold Winner Winner

Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design / Logo

Client's Name

Bougie Funk

Country / Region

United States

Experience Level

The Bougie Funk identity system represents the brand's modern and bold personality. The creative strategy consists of a colorful palette for the packaging as well as a bold and modern typography style that was designed to inspire a confident and fearless attitude toward life. The logo was carefully crafted, and its structure is based on precise proportions to establish brand recognition.

Credits

Creative Director, Cynda Media Lab
C.J. Yeh
Design Director, Cynda Media Lab
Christie Shin
Designer, Cynda Media Lab
Sara Park
Designer, Cynda Media Lab
Kyungji Nam
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