2023

NYX Awards - 2023 Gold Winner Winner: AMT - The Association For Manufacturing Technology

Manufacturing For Growth (MFG) Meeting

Entrant Company

AMT - The Association For Manufacturing Technology

Category

Strategic Campaign / Event Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

The Manufacturing For Growth (MFG) Meeting brings together manufacturing technology industry leaders to address key business challenges and provide actionable solutions. This unique meeting experience provides unparalleled opportunities to network with executives from companies that make, sell, service, and support manufacturing technology.
Developing the 2023 campaign involved the creation of a unified event brand identity, which pulls together the three core pillars of the event: community, solution, and adapting to change.
The branding also introduced a unifying design element, the manufacturing tree, which combines the meeting’s themes of legacy, growth, and connectivity. The tree emphasizes the strength and longevity of our community, which grew over decades and centuries, through periods both tumultuous and prosperous.
This campaign saw high engagement across the board, exceeding our benchmarks for interaction across channels. We ultimately surpassed the event’s goals in terms of attendance, culminating in an onsite experience that brought together leaders from all facets of the manufacturing technology space together in one place.

Credits

Associate Director - Marketing & Communications, AMT - The Association For Manufacturing Technology
Melissa 'Moe' Volkert
Graphic Designer, AMT - The Association For Manufacturing Technology
Tiffany Kim
Copywriter, AMT - The Association For Manufacturing Technology
Dan Hong
Marketing Specialist, AMT - The Association For Manufacturing Technology
Duona Liu
Director - Marketing & Communications, AMT - The Association For Manufacturing Technology
Kristin Bartschi
2023
Marketing Effectiveness
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gold
winner

Entrant Company

Voler Strategic Advisors

Category

Marketing Effectiveness / Special Event

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Addressing the Disparities Black Women Face with Mammograms, Helen + Gertrude
gold
winner

Entrant Company

Helen + Gertrude

Category

Strategic Campaign / Social Media Campaign

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - We are the Federal Criminal Police Office Austria, MONTE NERO Productions
gold
winner
Federal Ministry of the Interior Austria

Entrant Company

MONTE NERO Productions

Category

Commercial & Marketing / Public Interest / Awareness

Country / Region

Austria

2023
Marketing Effectiveness
NYX Awards 2023 Winner - Custom Order Lead-Gen Strategy Delivers Remarkable ROI, C-4 Analytics
gold
winner

Entrant Company

C-4 Analytics

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States