2023

NYX Awards - 2023 Gold Winner Winner: AMT - The Association For Manufacturing Technology

Manufacturing For Growth (MFG) Meeting

Entrant Company

AMT - The Association For Manufacturing Technology

Category

Strategic Campaign / Event Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

The Manufacturing For Growth (MFG) Meeting brings together manufacturing technology industry leaders to address key business challenges and provide actionable solutions. This unique meeting experience provides unparalleled opportunities to network with executives from companies that make, sell, service, and support manufacturing technology.
Developing the 2023 campaign involved the creation of a unified event brand identity, which pulls together the three core pillars of the event: community, solution, and adapting to change.
The branding also introduced a unifying design element, the manufacturing tree, which combines the meeting’s themes of legacy, growth, and connectivity. The tree emphasizes the strength and longevity of our community, which grew over decades and centuries, through periods both tumultuous and prosperous.
This campaign saw high engagement across the board, exceeding our benchmarks for interaction across channels. We ultimately surpassed the event’s goals in terms of attendance, culminating in an onsite experience that brought together leaders from all facets of the manufacturing technology space together in one place.

Credits

Associate Director - Marketing & Communications, AMT - The Association For Manufacturing Technology
Melissa 'Moe' Volkert
Graphic Designer, AMT - The Association For Manufacturing Technology
Tiffany Kim
Copywriter, AMT - The Association For Manufacturing Technology
Dan Hong
Marketing Specialist, AMT - The Association For Manufacturing Technology
Duona Liu
Director - Marketing & Communications, AMT - The Association For Manufacturing Technology
Kristin Bartschi
2023
Website
NYX Awards 2023 Winner - Siren Biotechnology, website, Orrbitt Creative Group
gold
winner
Siren Biotechnology

Entrant Company

Orrbitt Creative Group

Category

Website / Biotechnology

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Shaping Change Together, Gravity Global
gold
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Advertising / Business / Trade Publication

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / Marketing Material

Country / Region

United Kingdom

2023
Immersive & Mixed Reality
NYX Awards 2023 Winner - Lethbridge Sports Facilities 360 VR, Winged Whale Media
gold
winner

Entrant Company

Winged Whale Media

Category

Immersive & Mixed Reality / Use of 360

Country / Region

Canada