Manufacturing For Growth (MFG) Meeting

The Manufacturing For Growth (MFG) Meeting brings together manufacturing technology industry leaders to address key business challenges and provide actionable solutions. This unique meeting experience provides unparalleled opportunities to network with executives from companies that make, sell, service, and support manufacturing technology.
Developing the 2023 campaign involved the creation of a unified event brand identity, which pulls together the three core pillars of the event: community, solution, and adapting to change.
The branding also introduced a unifying design element, the manufacturing tree, which combines the meeting’s themes of legacy, growth, and connectivity. The tree emphasizes the strength and longevity of our community, which grew over decades and centuries, through periods both tumultuous and prosperous.
This campaign saw high engagement across the board, exceeding our benchmarks for interaction across channels. We ultimately surpassed the event’s goals in terms of attendance, culminating in an onsite experience that brought together leaders from all facets of the manufacturing technology space together in one place.