AutismBC Visual Identity

AUDIENCE: Individuals and families affected by Autism – but the challenge is each journey is unique and generalizing can be offensive to this audience.

What makes AutismBC special, as the hub for the autism community, is that it’s a place for people of any an all types (visually portrayed through shapes, colours, and sizes), to come together, connect, and share, in an inclusive, welcoming environment.

CLIENT: AutismBC fosters connection by engaging those inside and outside of the autism community, building awareness, and facilitating conversation.

• Community outreach & research to understand the autism journey, directly from those

affected by ASD

• Fill the gaps through program development, collaboration, and advocacy (based on findings in outcreach and research)

• Provide guidance & support to those navigating the journey

• Build awareness, conversation, and inclusivity

OBJECTIVES:

• Stand out from the other autism networks in BC, of which there are many

• Convey AutismBC’s unique positioning and philosophy

• Be professional/appeal to large corporate sponsors

• Be relatable/appeal to a diverse range of individuals and families respectfully

• Invoke positive emotion

• Be timeless

STRATEGY: The logo is a symbol of AutismBC’s role as the central hub that brings the ASD community together. The uniqueness of the journey, inclusivity, and togetherness are conveyed through three unique shapes that come together and embrace one another, building new colour in the areas that they share. These varying shapes reflect the uniqueness of each individual’s experience on the autism journey. The idea of connection is displayed through the link that unites the letter “A” with the rest of the letters in the wordmark.

AutismBC is now armed with a robust visual identity that is meaningful to their brand story and is adaptable across various marketing platforms.