Hoboken Farms

Our relationship with Hoboken Farms began when founder Brad came to us with an enviable problem; his local creation had just been named the “Top Pasta Sauce in the Country” by the Wall Street Journal, and was suddenly drawing national interest from consumers and retail stores alike, yet he lacked the resources to make the jump from regional favorite to national fixture. After listening, understanding and uncovering some key opportunity areas, we created a website and consumer promotion plan that delighted retailers and consumers, and supported their desire to immerse themselves in the brand and locate the sauce for purchase.