SOAR Magazine

SOAR Magazine is a luxury lifestyle publication designed to inform, entertain and educate clients and future clients of our company, as well as reinforce the mission, vision and values of the company to current team members, vendors and partners. We created SOAR to anchor our content marketing strategy, and use this content to further additional marketing objectives, including email campaigns, blogs and social media. It creates a narrative around our brand promise, and a way for various audiences to connect with our company. The magazine 1) establishes members of our team as experts in private aviation and provides great insight into their experience, 2) defines our brand and points of service through a compelling narrative instead of a sales pitch, 3) provides a closer, more personal look at what it means to be “Your Personal Jet Company” and the people that make us the company we are today, and 4) aligns our company with other well known, respected luxury brands, creating alignment and enhancing the feeling that we contribute to a larger, luxury lifestyle. SOAR reaches a network of nearly 7,000 current clients, prospects, and team members quarterly in hard copy, as well as to 35,000 prospects via digital release. This production and distribution is a conscious part of our move from a locally-known brand (in our Base cities) to a nationally-recognized leader in private aviation, connecting the dots among all of our Base locations and our National Operations Center in Omaha, NE. SOAR is produced in-house by a team of four, responsible for editorial direction, creation of all content & creative design.