2019
Entrant Company
MWIMMERDESIGN
Category
Branded Content - Construction
Client's Name
Bayernets
Country / Region
Germany
Experience Level
Agency
CONSTRUCTION OF NATURAL GAS PIPELINE MONACO
Target group:
The participants of the opening event and afterwards the population in the regions affected by the building measures in the southern Bavarian region.
Objective / Briefing:
Planning, coordination and implementation of a film documenting the construction of the MONACO natural gas pipeline, one of the largest pipeline construction projects in southern Germany. The film also had to capture the peculiarities of special measures and the impressive dimension of the civil engineering project in order to develop an additional image strengthening effect.
Use:
After the premiere at the opening ceremony of the Monaco gas pipeline, the film was integrated on the project-specific microsite of bayernets GmbH.
Here the population affected by the construction, among others, can inform themselves about the progress of the completed construction measures.
Summary:
In its sequence the film corresponds to the chronological order of the necessary work steps, but also shows spectacular special construction measures and fascinating pictures of people and machines at work.
On the one hand, the viewer is made to understand the course of a pipeline construction project, on the other hand, unusual and impressive shots ensure that he is emotionally touched and captivated. This effect is supported by the narration, which uses comparisons to illustrate the superlatives of the project.
The viewer is thus impressively provided with a detailed insight into the extent and scope of the construction site.
Credits
Entrant Company
C-4 Analytics
Category
Integrated Campaign - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
UEFA
Category
Social Video - Social Responsibility
Country / Region
United States
Entrant Company
BEAMY
Category
Commercials / Marketing / Promotional - Celebrities
Country / Region
China
Entrant Company
Agency Fifty3
Category
Digital - Website - Real Estate
Country / Region
United States