La Mer

Entrant Company

3Tristesteasers

Category

Branded Content / Public Interest / Awareness

Client's Name

North Sales

Country / Region

Spain

Experience Level

Agency

Film synopsis
We live in a society where we are not aware of the amount of plastic around us.
Four children, from 11 to 6 years old, in recognizable two-color environments, where the plastic that coexists naturally with us stands out, they will tell us what we are doing with our oceans ... with our planet.
#gobeyondplastic
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Film's backstory
La Mer is the new Victor Claramunt fashion film. “I am smart enough to know that. This is the essential premise that kids tell us. We are destroying the seas and we do nothing to change that. From the world of fashion we must also make the audience aware that we should do everything in our power to change the course of history. Fashion as a social speaker. Kids as social speakers. We need all world attention.