2019

NYX Awards - 2019 Triumph Winner Winner: SmartBug Media

New Branding for YayPay

Entrant Company

SmartBug Media

Category

Marketing Effectiveness / Branding Strategy Campaign

Client's Name

YayPay

Country / Region

United States

Experience Level

Agency

YayPay's logo and branding didn't communicate the energetic spirit of the company with its old blue logo and generic arrow. SmartBug's team delivered a new brand identity that captures the excitement of getting paid (the logo features a man jumping in the 'Y' with bright yellow and green colors).

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Credits

Amanda Singleton
Danielle Riley
Patricia Chang
Jessica Vionas-Singer
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