2019
New Branding for YayPay
Entrant Company
SmartBug Media
Category
Marketing Effectiveness / Branding Strategy Campaign
Client's Name
YayPay
Country / Region
United States
Experience Level
Agency
YayPay's logo and branding didn't communicate the energetic spirit of the company with its old blue logo and generic arrow. SmartBug's team delivered a new brand identity that captures the excitement of getting paid (the logo features a man jumping in the 'Y' with bright yellow and green colors).
Credits
Entrant Company
VERB Interactive
Category
Direct Marketing / Advertising Campaign
Country / Region
Canada
Entrant Company
Red Hat Open Studio
Category
Content Marketing / Brand Journalism
Country / Region
United States
Entrant Company
Cheer Squad
Category
Commercials / Marketing / Promotional / Travel / Tourism
Country / Region
Australia
Entrant Company
C-4 Analytics
Category
Integrated Campaign / Integrated Marketing Campaign
Country / Region
United States