2019
New Branding for YayPay
Entrant Company
SmartBug Media
Category
Marketing Effectiveness / Branding Strategy Campaign
Client's Name
YayPay
Country / Region
United States
Experience Level
Agency
YayPay's logo and branding didn't communicate the energetic spirit of the company with its old blue logo and generic arrow. SmartBug's team delivered a new brand identity that captures the excitement of getting paid (the logo features a man jumping in the 'Y' with bright yellow and green colors).
Credits
Entrant Company
TANE
Category
Branded Content / Documentary
Country / Region
United States
Entrant Company
House of Current
Category
Marketing / Promotion Materials / Ad
Country / Region
United States
Entrant Company
Bell
Category
Commercials / Marketing / Promotional / Animation
Country / Region
United States
Entrant Company
Cheer Squad
Category
Commercials / Marketing / Promotional / Travel / Tourism
Country / Region
Australia