2019

NYX Awards - 2019 Triumph Winner Winner: SmartBug Media

New Branding for YayPay

Entrant Company

SmartBug Media

Category

Marketing Effectiveness / Branding Strategy Campaign

Client's Name

YayPay

Country / Region

United States

Experience Level

Agency

YayPay's logo and branding didn't communicate the energetic spirit of the company with its old blue logo and generic arrow. SmartBug's team delivered a new brand identity that captures the excitement of getting paid (the logo features a man jumping in the 'Y' with bright yellow and green colors).

Credits

Amanda Singleton
Danielle Riley
Patricia Chang
Jessica Vionas-Singer
2019
Direct Marketing
NYX Awards 2019 Winner - V2V, VERB Interactive
triumph
winner
V2V
V2V

Entrant Company

VERB Interactive

Category

Direct Marketing / Advertising Campaign

Country / Region

Canada

2019
Branded Content
NYX Awards 2019 Winner - Sensei - The future of retail, BluBlu Studios
triumph
winner

Entrant Company

BluBlu Studios

Category

Branded Content / Animation

Country / Region

Poland

2019
Marketing Effectiveness
NYX Awards 2019 Winner - Intelligent Inbound & PR: The Magic Combination for Increase, SmartBug Media
triumph
winner

Entrant Company

SmartBug Media

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2019
Social Video
NYX Awards 2019 Winner - Dream Bigger, MDS Media
triumph
winner
MDS Media

Entrant Company

MDS Media

Category

Social Video / Arts & Entertainment

Country / Region

Canada