Esta A Tu Alcance

“It’s within your reach” -  Está a tu alcance

This carries the overall message that “it’s closer than you think”. Because it’s more about a degree, a future, and/or a career being attainable (economically, flexible, convenient and manageable), not just being able to do it—aka, yes, you can. This is short and to the point and very much feels attainable. 

THE SPOTS:

All of these spots will feature scenarios of Hispanic families that are relatable to real-life situations. They are filmed very naturalistically with a handheld camera style. The visuals are honest-looking scenes of Hispanic students going through their day.