2019

NYX Awards - 2019 Ascent Winner Winner: Mimecast

Mimecast Awareness Training

Entrant Company

Mimecast

Category

Series / Campaign / Training

Client's Name

Mimecast

Country / Region

United States

Experience Level

Agency

Mimecast Awareness Training helps organizations across all industries reduce security risks associated with employee human error. Developed by leadership from the U.S. military, law enforcement, the entertainment industry and the intelligence community, Mimecast Awareness Training is a security awareness training and cyber risk management platform that helps organizations combat information security breaches caused by employee mistakes. Human error is involved in 95% of all security breaches. Mimecast Awareness Training saves companies time and money by improving their human firewall and significantly reducing exposure that often results from employee carelessness and apathy.
Mimecast Awareness Training should be recognized in the training campaign category since it has identified a way to keep employees engaged during their training. The key to engagement is the high production value, sharp writing and comedic performances displayed in every learning module. Employees take away valuable information, which ultimately makes them more aware less susceptible attack.
Humor has been identified by experts as a clear way to engage people. The program has creative, humorous content developed by entertainment industry professionals, in addition to the tactical security tests – like mock phishing emails. The content is delivered in small does (2-3-minute videos distributed monthly). Thanks to the relatable storyline and clever writing, employees remain engaged. The platform also collects great data on knowledge, behavior and sentiment – all indicators of human error risk.
This program dramatically increases (4x) employee knowledge of basic security issues and their ability to respond correctly.
“I've been involved with enterprise security awareness for decades, and have barely found anything as compelling and fun as the content from Mimecast Awareness Training. Their video approach is an amazing way to move culture, and I suspect CISOs will really like their emphasis on risk analytics as well.” – Ed Amoroso, CEO, Tag Cyber

Credits

Mimecast
The Mimecast Awareness Training team
2019
Integrated Campaign
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Entrant Company

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Category

Integrated Campaign / Integrated Marketing Campaign

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Country / Region

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Digital - Website
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Entrant Company

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Category

Digital - Website / Real Estate

Country / Region

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Entrant Company

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Category

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Country / Region

United States