2019

NYX Awards - 2019 Ascent Winner Winner: Alkemy X

Drag Me Down The Aisle

Entrant Company

Alkemy X

Category

Television / Broadcast / Wedding

Client's Name

Alkemy X

Country / Region

United States

Experience Level

Agency

A constructed reality program created by Alkemy X and produced for TLC, “Drag Me Down The Aisle” focuses on an Amish Country microbiologist named Emily who is most comfortable wearing flannel and jeans. While she’s determined to step-it-up and plan a fairy tale wedding, her ill-fitting dress (that Mom bought), lack of confidence and limited budget don’t make her feel like a princess.
Despite feeling nervous about the reactions from her uber-conservative parents and town, Emily enlists her own personal team of drag queens and wedding experts (all of “RuPaul’s Drag Race” fame.) BeBe Zahara Benet (planning and decor), Thorgy Thor (music and entertainment), Jujubee (fashion) and Alexis Michelle (body image and makeup) combine their considerable skills, humor and hearts to help Emily pull off her dream wedding day, win over her family and friends and remind everyone that there's a queen in all of us.
This program, which positively reflects diversity and inclusivity through its subject matter and casting, has aired in the United States and on all International TLC channels.

Credits

Executive Producer / Alkemy X
Justin B. Wineburgh
Executive Producer / Alkemy X
Andy Singer
Executive Producer / Alkemy X
Colleen Kluttz
Executive Producer / Alkemy X
Mike Kelton
Executive Producer / TLC
Nancy Mackenzie
2019
Social Video
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winner
Stanley Black & Decker

Entrant Company

Stanley Black & Decker

Category

Social Video / Fitness, Health & Wellness

Country / Region

United Kingdom

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Series / Campaign
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Entrant Company

Mimecast

Category

Series / Campaign / Training

Country / Region

United States

2019
Marketing Effectiveness
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Entrant Company

SmartBug Media

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2019
Marketing / Promotion Materials
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winner

Entrant Company

SmartBug Media

Category

Marketing / Promotion Materials / Illustration / Infographic / Icon

Country / Region

United States