2019

NYX Awards - 2019 Ascent Winner Winner: Alkemy X

Drag Me Down The Aisle

Entrant Company

Alkemy X

Category

Television / Broadcast / Wedding

Client's Name

Alkemy X

Country / Region

United States

Experience Level

Agency

A constructed reality program created by Alkemy X and produced for TLC, “Drag Me Down The Aisle” focuses on an Amish Country microbiologist named Emily who is most comfortable wearing flannel and jeans. While she’s determined to step-it-up and plan a fairy tale wedding, her ill-fitting dress (that Mom bought), lack of confidence and limited budget don’t make her feel like a princess.
Despite feeling nervous about the reactions from her uber-conservative parents and town, Emily enlists her own personal team of drag queens and wedding experts (all of “RuPaul’s Drag Race” fame.) BeBe Zahara Benet (planning and decor), Thorgy Thor (music and entertainment), Jujubee (fashion) and Alexis Michelle (body image and makeup) combine their considerable skills, humor and hearts to help Emily pull off her dream wedding day, win over her family and friends and remind everyone that there's a queen in all of us.
This program, which positively reflects diversity and inclusivity through its subject matter and casting, has aired in the United States and on all International TLC channels.

Credits

Executive Producer / Alkemy X
Justin B. Wineburgh
Executive Producer / Alkemy X
Andy Singer
Executive Producer / Alkemy X
Colleen Kluttz
Executive Producer / Alkemy X
Mike Kelton
Executive Producer / TLC
Nancy Mackenzie
2019
Marketing Effectiveness
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Entrant Company

REX Marketing + Design Inc.

Category

Marketing Effectiveness / Branding Strategy Campaign

Country / Region

Canada

2019
Social Video
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Entrant Company

Multipleoutlet Productions

Category

Social Video / Nonprofit

Country / Region

United States

2019
Marketing / Promotion Materials
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winner
Coastal Fellowship Church

Entrant Company

Coastal Fellowship Church

Category

Marketing / Promotion Materials / Logo

Country / Region

United States

2019
Branded Content
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Entrant Company

Taylor & Pond

Category

Branded Content / Beauty & Cosmetics

Country / Region

United States