2019

NYX Awards - 2019 Ascent Winner Winner: TKNL, EXPERIENCE MAKERS

GENERATIONS MTL

Entrant Company

TKNL, EXPERIENCE MAKERS

Category

Non-Broadcast / History

Client's Name

At Pointe-à-Callière Montréal Archaeology and History Complex

Country / Region

Canada

Experience Level

Agency

From seats overlooking impressive archaeological remains, the history of Montréal is brought back to life before your very eyes! Projected onto an incredible, immersive set space created especially for the show, Generations MTL will dazzle you with its technological wizardry and artistic sensibility.
Get wrapped up in the captivating narrative, as six characters—proud heirs of their ancestors’ traditions—tell you all about their Montréal. Learn how, over the centuries, borrowings and exchanges helped forge the city’s identity, making it a true hub at the crossroads of Europe and North America.
Move to the rhythm of this spectacular 17-minute tale, showcasing the technological skills for which Montréal is renowned.
True to character, TKNL brought the very best local creative talent around the table to bring this project to life. Its precious partners, Studio LEX, Eltoro Studio, 20K and TroubleMakers, injected their own brand of magic to the concept developed in partnership with Pointe-à-Callière.
Never has history seemed so alive!

Credits

Producer / TKNL
Pierre Ménard
Executive producer / TKNL
Émilie Lebeau
Director / The LEX
Alexis Laurence
Artistic director / TKNL
François Joron
Motion Design / Eltoro Studio
Thierry Laperle
Musical score and sound design / Trouble Makers Music & Sound
Marc Bell
2019
Marketing Effectiveness
NYX Awards 2019 Winner - Azamara, VERB Interactive
ascent
winner
Azamara

Entrant Company

VERB Interactive

Category

Marketing Effectiveness / SEO Campaign

Country / Region

Canada

2019
Integrated Campaign
NYX Awards 2019 Winner - Beyond Extraordinary Campaign, Big Idea Advertising
ascent
winner
Anguilla Tourist Board

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Country / Region

United States

2019
Digital - Website
NYX Awards 2019 Winner - DISC: Website Redesign, SmartBug Media
ascent
winner

Entrant Company

SmartBug Media

Category

Digital - Website / Health

Country / Region

United States

2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Bell 505 - High Altitude Test, Bell
ascent
winner

Entrant Company

Bell

Category

Commercials / Marketing / Promotional / Branding

Country / Region

United States