2020

NYX Awards - 2020 Grand Winner Winner: Movio

Genesis

Entrant Company

Movio

Category

Commercials / Marketing / Sports

Client's Name

AUDI / FREERIDE WORLD TOUR

Country / Region

Switzerland

Experience Level

Agency

About The Entry

Highlighting the partnership between Audi and Freeride World Tour, "Genesis" blurs the line between sports and art.
Behind every skier's line on the Freeride World Tour there is an idea, an inspiration, a vision – just as much as it is the case for a visual artist. In both worlds imagination plays a central role. It is no coincidence that competitors on the Freeride World Tour talk about "drawing lines" or "imagining lines": before existing on the snow, their lines exist only in imagination. The mountain is a canvas.

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