World Vision - The Butterfly Effect

World Vision Butterfly Effect was inspired by the idea of the ‘Butterfly Effect’ more commonly used in chaos theory. A small change can make much bigger changes happen; one small incident can have a big impact on the future. ... The term butterfly effect comes from an analogy where a butterfly flaps its wings in Tokyo and a tornado occurs in Tennessee.

In our interpretation - it all starts with ‘one-click’

One donation (via a click on the World Vision Canada website) causes a domino-effect that ripples across the world.

To create this spot we travelled the world - have a look at the "Making Of" videos to watch the journey