2020

NYX Awards - 2020 Grand Winner Winner: Kindred Content

Stolen Moments

Entrant Company

Kindred Content

Category

Branded Content / Nonprofit

Client's Name

American Migraine Foundation

Country / Region

United States

Experience Level

Agency

About The Entry

Kindred Content teamed up with digital marketing agency Yakkety Yak for the second year to create a Giving Tuesday video campaign for the American Migraine Foundation.
Many people affected by migraine have said it’s like watching their own life on a screen, or always being stuck on the sideline. Using video as our medium gave us a unique way to help others visualize this loss, as viewers witnessed interviewees seeing the moments they missed for the first time.
With over 90,000 views across platforms, the video brought support to an online community of migraine warriors and started the conversation for many others to share the moments that migraine has stolen from them.

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Yakkety Yak
2020
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