2020
Entrant Company
Kindred Content
Category
Branded Content / Nonprofit
Client's Name
American Migraine Foundation
Country / Region
United States
Experience Level
Agency
Kindred Content teamed up with digital marketing agency Yakkety Yak for the second year to create a Giving Tuesday video campaign for the American Migraine Foundation.
Many people affected by migraine have said it’s like watching their own life on a screen, or always being stuck on the sideline. Using video as our medium gave us a unique way to help others visualize this loss, as viewers witnessed interviewees seeing the moments they missed for the first time.
With over 90,000 views across platforms, the video brought support to an online community of migraine warriors and started the conversation for many others to share the moments that migraine has stolen from them.
Credits
Entrant Company
Arcana Academy
Category
Advertising / Online AD (Single)
Country / Region
United States
Entrant Company
VERB Interactive
Category
Integrated Marketing / Intergrated Marketing / Other
Country / Region
Canada
Entrant Company
WAYFARER ENTERTAINMENT
Category
Branded Content / Viral
Country / Region
United States
Entrant Company
Movio
Category
Commercials / Marketing / Automotive / Vehicles
Country / Region
Switzerland