2020
Entrant Company
Kindred Content
Category
Branded Content - Nonprofit
Client's Name
American Migraine Foundation
Country / Region
United States
Experience Level
Agency
Kindred Content teamed up with digital marketing agency Yakkety Yak for the second year to create a Giving Tuesday video campaign for the American Migraine Foundation.
Many people affected by migraine have said it’s like watching their own life on a screen, or always being stuck on the sideline. Using video as our medium gave us a unique way to help others visualize this loss, as viewers witnessed interviewees seeing the moments they missed for the first time.
With over 90,000 views across platforms, the video brought support to an online community of migraine warriors and started the conversation for many others to share the moments that migraine has stolen from them.
Credits
Entrant Company
Arcana Academy
Category
Advertising - AD (Single)
Country / Region
United States
Entrant Company
Matson Money
Category
Non-Broadcast - Financial Services
Country / Region
United States
Entrant Company
Vicarious PR
Category
Media Relations / Publicity - Publicity Campaign
Country / Region
United States
Entrant Company
Cinecore Motion Pictures GmbH
Category
Commercials / Marketing - Health & Wellness
Country / Region
Germany