FaceMoji Valentines Day

The Facemoji keyboard campaign was an integrated marketing campaign promoted during Valentine’s day. The campaign goal is was to raise brand awareness, capture new users, and create fun, engaging content for the launch of the product. To highlight the product feature of customization keyboard background and sticker rain, we organically add those features as part of the story and closely link to the valentine’s holiday atmosphere. Considering the app user demographic is younger, and they are interested in stories of couples and funny content. So we came up with the V’ days prank content combined with ads, shorter-form social media content, and influencer activated content, this allowed the app to be demonstrated much more naturally when incorporated into other forms of entertaining content. The campaign achieved great performance results that the App got Top 7 on both the iOS and Android platforms.