2020

NYX Awards - 2020 Grand Winner Winner: Promoqube

Petrol Ofisi Sosyal Lig

Entrant Company

Promoqube

Category

Marketing Effectiveness / Digital Marketing Campaign

Client's Name

Petrol Ofisi

Country / Region

Turkey

Experience Level

Agency

In our consumer researches, we realized that our brand’s modern, technologic and innovator impression was low when it comes to drivers who are younger than 30 years old. We studied upon what we can do in order to make us known and be preferred by this young audience and watched their trends. The interest of the popular gaming world which increases day by day of this young and mostly male target audience and football’s comprehensiveness in Turkey took us to the Petrol Ofisi Social League idea. As a fantasy football game, Social League has a format where users form their squad with Super League football players and earn points according to the real match statistics. We developed a platform where we can connect with our target audience directly with the application that brings football and gaming together. So, how could we take it a step forward? By integrating our loyalty platform Positive Card into the game, we allowed users to gain advantage by buying fuels from Petrol Ofisi and relayed these purchases as extra transfer budget to the players. We teamed up with Turkey’s prominent sports writers and influencers. By forming a Social League studio and working together with the famous YouTuber Educatedear, we started our own YouTube show where we invite famous writers and names. As a result of our communication work, we have attained 1,900,000 registered users and 75% of these users were between the ages of 18-30.

2020
Broadcast / Television
NYX Awards 2020 Winner - CGTN Global Promo “MOSAIC”, Perfect Accident Creative Services GmbH
grand
winner
CGTN / China Global Television Network

Entrant Company

Perfect Accident Creative Services GmbH

Category

Broadcast / Television / News

Country / Region

Germany

2020
Non-Broadcast
NYX Awards 2020 Winner - Conarium - Accolades Trailer, Player One Trailers
grand
winner
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Non-Broadcast / Games / Games Related

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Assassin's Creed Valhalla Cinematic TV Commercial, Goodbye Kansas Studios
grand
winner

Entrant Company

Goodbye Kansas Studios

Category

Commercials / Marketing / Animation

Country / Region

Sweden

2020
Design & Print
NYX Awards 2020 Winner - MUCINEX CoVid-19 Response Campaign Posters, RB
grand
winner

Entrant Company

RB

Category

Design & Print / Poster (Series)

Country / Region

United States