2020

NYX Awards - 2020 Grand Winner Winner: Promoqube

Petrol Ofisi Sosyal Lig

Entrant Company

Promoqube

Category

Marketing Effectiveness / Digital Marketing Campaign

Client's Name

Petrol Ofisi

Country / Region

Turkey

Experience Level

Agency

In our consumer researches, we realized that our brand’s modern, technologic and innovator impression was low when it comes to drivers who are younger than 30 years old. We studied upon what we can do in order to make us known and be preferred by this young audience and watched their trends. The interest of the popular gaming world which increases day by day of this young and mostly male target audience and football’s comprehensiveness in Turkey took us to the Petrol Ofisi Social League idea. As a fantasy football game, Social League has a format where users form their squad with Super League football players and earn points according to the real match statistics. We developed a platform where we can connect with our target audience directly with the application that brings football and gaming together. So, how could we take it a step forward? By integrating our loyalty platform Positive Card into the game, we allowed users to gain advantage by buying fuels from Petrol Ofisi and relayed these purchases as extra transfer budget to the players. We teamed up with Turkey’s prominent sports writers and influencers. By forming a Social League studio and working together with the famous YouTuber Educatedear, we started our own YouTube show where we invite famous writers and names. As a result of our communication work, we have attained 1,900,000 registered users and 75% of these users were between the ages of 18-30.

2020
Design & Print
NYX Awards 2020 Winner - BARE Magazine, McMillan Creative
grand
winner
Thoughtcloud

Entrant Company

McMillan Creative

Category

Design & Print / Magazine

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - PACKAGING DESIGNS FOR TRAPANI RESTAURANT IN KUWAIT, Sarah AlSharhan
grand
winner

Entrant Company

Sarah AlSharhan

Category

Design & Print / Packaging

Country / Region

Kuwait

2020
Commercials / Marketing
NYX Awards 2020 Winner - For Peter, Cinecore Motion Pictures GmbH
grand
winner
Bentley InnoMed GmbH

Entrant Company

Cinecore Motion Pictures GmbH

Category

Commercials / Marketing / Health & Wellness

Country / Region

Germany

2020
Broadcast / Television
NYX Awards 2020 Winner - CGTN Global Promo “MOSAIC”, Perfect Accident Creative Services GmbH
grand
winner
CGTN / China Global Television Network

Entrant Company

Perfect Accident Creative Services GmbH

Category

Broadcast / Television / News

Country / Region

Germany