Symbiotics Design

When it comes to end-to-end research and final production, Western Digital has perfected the art of symbiotics design for all its products. This video was created to explain to our customers and partners how symbiotics design inherent in everything we do. Shot over two days at a race track in Northern California, the video takes the simple yet powerful metaphor of developing and building a high-performance car to explain how our manufacturing system works. With several film units, a dedicated camera car, and a drone, the spot was a highlight at the Western Digital investor meeting and is used widely to promote our business to current clients and potential new customers.