Three Finger Jack, Corporate Launch Video

The question from Delicato Family Wines was simple, could Affinity Creative Group drive excitement to the sales and trade teams for a new-to-world wine brand, Three Finger Jack? With a rapidly approaching national sales meeting, Affinity Creative Group created this launch video from start to finish in 14 days.

The first few days consisted of discovery, inspiration, and concept creation, which culminated in a captivating script. After six days of filming from sunrise to sunset, our Digital team gave themselves five days to complete all editing and sound design.

Creating a story around an infamous outlaw can be tough, especially when restricted from showing faces, hands, action, or anything that resembles crime. These tight restrictions caused us to focus on a sense of place, creating a setting in which the audience’s imagination can do the rest. Rolling landscapes, vivid language, and a mysterious overtone put the audience alongside Three Finger Jack as he makes his way through the grapevines of Lodi Valley.