ETTMA- Research Reborn!

ETTMA’s founders were established leaders in the energy industry with successful backgrounds in building new business lines during a transition time. Aware of disruptive shifts happening in the market, they felt that the current system was fragmented and outdated, creating an urgent need for a different approach for the utilization of data and research. This planted the seed in their minds to establish a new kind of business intelligence company that focuses on breaking down industry biases and conventional thinking.
ETTMA is Research Reborn! Our name is derived from the ancient Sanskrit word ‘Atman’ meaning ‘The Self’ or ‘Consciousness.’ ETTMA represents the collective consciousness of diverse business leaders, scientists, spiritualists, and specialists that have come together to advise stakeholders in critical decision-making. The Fourth Industrial Revolution is redefining society on a global scale, affecting all aspects of our professional and personal lives. ETTMA’s healthcare goals are to improve functional health outcomes by combining evidence-based treatment protocols for the Mind, Body, and Spirit with the best holistic practices of Eastern and Western medicine. In energy, we have created a new research model that provides financial analysis, cost optimization, and distressed asset valuation to effectively guide your investment decisions during the transition towards clean energy. We are a people-centric, bottom-up organization of professionals, family, and friends who have come together to develop solutions that facilitate personal, industrial, and societal transformation.
We aimed to break away from the norm of B2B websites and give a refreshing visual treat to our target audiences. Our target group consists of existing and potential investors, prospects & clients, and talent. Usage of tag clouds complemented the concept of driving the homepage as a teaser without giving away too much info yet saying it all in the form of keywords. The verbiages of the call to action buttons on the homepage were thought-through very creatively. The visuals on the entire website are driven around the street art style theme, and the copy was produced, keeping in mind the brand positioning of ETTMA.