The Journey to Senior Living Integrated Marketing Campaign

The Arbor Company wanted to create a resource they could send to potential families and residents to help them through their journey to senior living. We decided to create a integrated marketing campaign to be able to touch potential prospects in person as well as online. The promo email for this campaign had a 12.5% click through rate. The pillar page has had a 22.75% conversion rate. This campaign has been extremely beneficial for The Arbor Company as a lead generating tool and as a sales tool.