2020

NYX Awards - 2020 Silver Winner Winner: BBC Studioworks/Shoot You Ltd

Earn, Declare, Benefit

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Client's Name

European Commission

Country / Region

United Kingdom

Experience Level

Agency

Undeclared work is a major problem in many countries, prompting the European Commission to set up the European Labour Authority which provides information for individuals and employers on their work rights and obligations. This animation was developed to raise awareness of the role of the European Labour Authority, the importance of reporting undeclared work and the responsibility of companies to provide fair conditions for workers in EU member states.
BBC Studioworks, in collaboration with Shoot You, came up with the concept of two characters experiencing disturbed sleep. This is something we can all relate too. A troubled mind, work stresses, uncertainty, challenges – they keep us awake as we try to resolve the problem in hand. The abstract characters represent the employee and employer, the temptation to pursue undeclared work and the realisation that it makes no sense for anyone. The animation tells the story in a colourful, easy-to-understand, relatable way – supported by a voice over. It sensitively raises the key issues and concludes that ‘following the rules’ is in the best interests for everyone.
This production is being used as part of the #EU4FairWork campaign across Europe: https://ec.europa.eu/social/main.jsp?catId=1496&langId=en

Credits

Producer - BBC Studioworks/Shoot You Ltd
Steven Brown
Animator - BBC Studioworks/Shoot You Ltd
James Growdon
Animator - BBC Studioworks/Shoot You Ltd
Nina Radivoeva
2020
Advertising
NYX Awards 2020 Winner - Are Your Kids Naked Online Book, BlueKai Media
silver
winner
GSG Computers, Inc.

Entrant Company

BlueKai Media

Category

Advertising / Newspaper AD (Single)

Country / Region

United States

2020
Web Based Production
NYX Awards 2020 Winner - Z-IGTV, Moms Don't Have Time to Read Books
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winner
Zibby Owens

Entrant Company

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Category

Web Based Production / Cultural

Country / Region

United States

2020
Social Video
NYX Awards 2020 Winner - WITNESS PROJECT 2020, Multipleoutlet Productions
silver
winner
UJA FEDERATION OF NY

Entrant Company

Multipleoutlet Productions

Category

Social Video / Nonprofit

Country / Region

United States

2020
Mobile App
NYX Awards 2020 Winner - GabrielsVault, Cloud Construct
silver
winner
GabrielsVault

Entrant Company

Cloud Construct

Category

Mobile App / Lifestyle

Country / Region

United States