2020

NYX Awards - 2020 Silver Winner Winner: BBC Studioworks/Shoot You Ltd

Earn, Declare, Benefit

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Client's Name

European Commission

Country / Region

United Kingdom

Experience Level

Agency

Undeclared work is a major problem in many countries, prompting the European Commission to set up the European Labour Authority which provides information for individuals and employers on their work rights and obligations. This animation was developed to raise awareness of the role of the European Labour Authority, the importance of reporting undeclared work and the responsibility of companies to provide fair conditions for workers in EU member states.
BBC Studioworks, in collaboration with Shoot You, came up with the concept of two characters experiencing disturbed sleep. This is something we can all relate too. A troubled mind, work stresses, uncertainty, challenges – they keep us awake as we try to resolve the problem in hand. The abstract characters represent the employee and employer, the temptation to pursue undeclared work and the realisation that it makes no sense for anyone. The animation tells the story in a colourful, easy-to-understand, relatable way – supported by a voice over. It sensitively raises the key issues and concludes that ‘following the rules’ is in the best interests for everyone.
This production is being used as part of the #EU4FairWork campaign across Europe: https://ec.europa.eu/social/main.jsp?catId=1496&langId=en

Credits

Producer - BBC Studioworks/Shoot You Ltd
Steven Brown
Animator - BBC Studioworks/Shoot You Ltd
James Growdon
Animator - BBC Studioworks/Shoot You Ltd
Nina Radivoeva
2020
Non-Broadcast
NYX Awards 2020 Winner - TAA Airport Conference Presentation Video 2019, Tennessee Department of Transportation
silver
winner

Entrant Company

Tennessee Department of Transportation

Category

Non-Broadcast / Government

Country / Region

United States

2020
Broadcast / Television
NYX Awards 2020 Winner - My Last Days: Meet Dave, WAYFARER ENTERTAINMENT
silver
winner
The CW Network

Entrant Company

WAYFARER ENTERTAINMENT

Category

Broadcast / Television / Documentary

Country / Region

United States

2020
Advertising
NYX Awards 2020 Winner - United In Love, Miami Ad School Miami, New York and San Francisco
silver
winner
GiffGaff

Entrant Company

Miami Ad School Miami, New York and San Francisco

Category

Advertising / Advertising / Other

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Conarium - Accolades Trailer, Player One Trailers
silver
winner
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Non-Broadcast / Editing (Skill)

Country / Region

United States