2020

NYX Awards - 2020 Silver Winner Winner: BBC Studioworks/Shoot You Ltd

Earn, Declare, Benefit

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Client's Name

European Commission

Country / Region

United Kingdom

Experience Level

Agency

Undeclared work is a major problem in many countries, prompting the European Commission to set up the European Labour Authority which provides information for individuals and employers on their work rights and obligations. This animation was developed to raise awareness of the role of the European Labour Authority, the importance of reporting undeclared work and the responsibility of companies to provide fair conditions for workers in EU member states.
BBC Studioworks, in collaboration with Shoot You, came up with the concept of two characters experiencing disturbed sleep. This is something we can all relate too. A troubled mind, work stresses, uncertainty, challenges – they keep us awake as we try to resolve the problem in hand. The abstract characters represent the employee and employer, the temptation to pursue undeclared work and the realisation that it makes no sense for anyone. The animation tells the story in a colourful, easy-to-understand, relatable way – supported by a voice over. It sensitively raises the key issues and concludes that ‘following the rules’ is in the best interests for everyone.
This production is being used as part of the #EU4FairWork campaign across Europe: https://ec.europa.eu/social/main.jsp?catId=1496&langId=en

Credits

Producer - BBC Studioworks/Shoot You Ltd
Steven Brown
Animator - BBC Studioworks/Shoot You Ltd
James Growdon
Animator - BBC Studioworks/Shoot You Ltd
Nina Radivoeva
2020
Commercials / Marketing
NYX Awards 2020 Winner - Silly Poopy’s Hide & Seek - the latest fun craze for kids!, Shoot You LLC
silver
winner

Entrant Company

Shoot You LLC

Category

Commercials / Marketing / Children

Country / Region

United Kingdom

2020
Series / Campaign
NYX Awards 2020 Winner - Outside the Shop: Season 2, AMT - Association for Manufacturing Technology
silver
winner

Entrant Company

AMT - Association for Manufacturing Technology

Category

Series / Campaign / Web Series / Webisodes

Country / Region

United States

2020
Marketing Effectiveness
NYX Awards 2020 Winner - The Little Red Dog Telethon Part Chew, The Little Red Dog, Inc.
silver
winner

Entrant Company

The Little Red Dog, Inc.

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2020
Social Video
NYX Awards 2020 Winner - The Student Success Act, Blue Chalk Media
silver
winner
Oregon School Boards Association

Entrant Company

Blue Chalk Media

Category

Social Video / Schools/Colleges/Universities

Country / Region

United States