2020

NYX Awards - 2020 Silver Winner Winner: BBC Studioworks/Shoot You Ltd

Earn, Declare, Benefit

Entrant Company

BBC Studioworks/Shoot You Ltd

Category

Web Based Production / Animation

Client's Name

European Commission

Country / Region

United Kingdom

Experience Level

Agency

Undeclared work is a major problem in many countries, prompting the European Commission to set up the European Labour Authority which provides information for individuals and employers on their work rights and obligations. This animation was developed to raise awareness of the role of the European Labour Authority, the importance of reporting undeclared work and the responsibility of companies to provide fair conditions for workers in EU member states.
BBC Studioworks, in collaboration with Shoot You, came up with the concept of two characters experiencing disturbed sleep. This is something we can all relate too. A troubled mind, work stresses, uncertainty, challenges – they keep us awake as we try to resolve the problem in hand. The abstract characters represent the employee and employer, the temptation to pursue undeclared work and the realisation that it makes no sense for anyone. The animation tells the story in a colourful, easy-to-understand, relatable way – supported by a voice over. It sensitively raises the key issues and concludes that ‘following the rules’ is in the best interests for everyone.
This production is being used as part of the #EU4FairWork campaign across Europe: https://ec.europa.eu/social/main.jsp?catId=1496&langId=en

Credits

Producer - BBC Studioworks/Shoot You Ltd
Steven Brown
Animator - BBC Studioworks/Shoot You Ltd
James Growdon
Animator - BBC Studioworks/Shoot You Ltd
Nina Radivoeva
2020
Broadcast / Television
NYX Awards 2020 Winner - Amélie et compagnie! - « Blaireaux à la rescousse », Carte Blanche Films Inc.
silver
winner

Entrant Company

Carte Blanche Films Inc.

Category

Broadcast / Television / Children

Country / Region

Canada

2020
Marketing Effectiveness
NYX Awards 2020 Winner - The Little Red Dog Telethon Part Chew, The Little Red Dog, Inc.
silver
winner

Entrant Company

The Little Red Dog, Inc.

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Art in Action: Speaking with Faith, Comcast
silver
winner

Entrant Company

Comcast

Category

Non-Broadcast / Cultural

Country / Region

United States

2020
Integrated Marketing
NYX Awards 2020 Winner - Outreach Campaign Helps Raise Money for Local Charities, C-4 Analytics
silver
winner

Entrant Company

C-4 Analytics

Category

Integrated Marketing / Cause Marketing

Country / Region

United States