2020

NYX Awards - 2020 Grand Winner Winner: Matson Money

You're Breathing Fire

Entrant Company

Matson Money

Category

Non-Broadcast / Sales Motivation

Client's Name

Matson Money

Country / Region

United States

Experience Level

Agency

This is a short video that was created to inspire Financial Advisors attending a conference. The video invokes the spirit of a winner in an unprecedented, personal, and moving way that compels Financial Advisors into action in their businesses.
The video explores the boundary between past, present and future is more liquid and “Quantum” than we imagine it to be. The win we will someday experience is happening now. We experience the “entangled” relationship between this moment and the past and future, accentuated through sequencing, editing techniques, sound design, and choices of imagery throughout this video.
These images eventually blend into action shots of the athletes, performing, preparing repetitively, struggling, excelling through feats of performance in their sport, raiding their hands in victory, and entering the game- in various times and spaces presented non-linearly all entangled with the present.

Credits

Director
Gord Carson
Producer
Design House Collective Inc.
Writer
Justin Robinson
Director of Photography
Byron Kopman
Director of Photography
Paul Watt
Director of Photography
Carlo Wein
2020
Integrated Marketing
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grand
winner

Entrant Company

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Category

Integrated Marketing / Company Branding

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - Avalon Funding - King of the Hammers, Skylux Media
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winner

Entrant Company

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Category

Social Marketing / Communications / YouTube / Vimeo Video / Youku Video

Country / Region

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Commercials / Marketing
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winner

Entrant Company

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Category

Commercials / Marketing / Tourism

Country / Region

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2020
Website
NYX Awards 2020 Winner - Brand and Website Case Study, Apply Digital
grand
winner

Entrant Company

Apply Digital

Category

Website / Insurance

Country / Region

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