2020

NYX Awards - 2020 Grand Winner Winner: Matson Money

You're Breathing Fire

Entrant Company

Matson Money

Category

Non-Broadcast / Sales Motivation

Client's Name

Matson Money

Country / Region

United States

Experience Level

Agency

This is a short video that was created to inspire Financial Advisors attending a conference. The video invokes the spirit of a winner in an unprecedented, personal, and moving way that compels Financial Advisors into action in their businesses.
The video explores the boundary between past, present and future is more liquid and “Quantum” than we imagine it to be. The win we will someday experience is happening now. We experience the “entangled” relationship between this moment and the past and future, accentuated through sequencing, editing techniques, sound design, and choices of imagery throughout this video.
These images eventually blend into action shots of the athletes, performing, preparing repetitively, struggling, excelling through feats of performance in their sport, raiding their hands in victory, and entering the game- in various times and spaces presented non-linearly all entangled with the present.

Credits

Director
Gord Carson
Producer
Design House Collective Inc.
Writer
Justin Robinson
Director of Photography
Byron Kopman
Director of Photography
Paul Watt
Director of Photography
Carlo Wein
2020
Design & Print
NYX Awards 2020 Winner - X food festival, aaiba design private limited
grand
winner
ISUZU X FOOD FESTIVAL

Entrant Company

aaiba design private limited

Category

Design & Print / Poster (Single)

Country / Region

India

2020
Advertising
NYX Awards 2020 Winner - Kakuichi Yokocho, IC4DESIGN
grand
winner
Kakuichi Yokocho

Entrant Company

IC4DESIGN

Category

Advertising / Online AD (Single)

Country / Region

Japan

2020
Commercials / Marketing
NYX Awards 2020 Winner - Camilla, MONTE NERO Productions
grand
winner
Technische Universität Graz

Entrant Company

MONTE NERO Productions

Category

Commercials / Marketing / Schools / Colleges / Universities

Country / Region

Austria

2020
Mobile App
NYX Awards 2020 Winner - H88 Order & Rewards App - The Immersive Experience, TENSHI®
grand
winner

Entrant Company

TENSHI®

Category

Mobile App / Food & Drink

Country / Region

United States