2020
What Are You Waiting For?
Entrant Company
The Specialist Works
Category
Commercials / Marketing / Entertainment
Client's Name
TikTok
Country / Region
United Kingdom
Experience Level
Agency
In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.
Credits
Entrant Company
RB
Category
Social Marketing / Communications / Social Events & Live Streaming
Country / Region
United States
Entrant Company
Vicarious PR
Category
Media Relations / Publicity / Publicity Campaign
Country / Region
United States
Entrant Company
Cinecore Motion Pictures GmbH
Category
Commercials / Marketing / Health & Wellness
Country / Region
Germany
Entrant Company
FabFitFun
Category
Design & Print / Promotional / Branding
Country / Region
United States