2020
What Are You Waiting For?
Entrant Company
The Specialist Works
Category
Commercials / Marketing / Entertainment
Client's Name
TikTok
Country / Region
United Kingdom
Experience Level
Agency
Gallery
About The Entry
In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.
Featured Media
Credits
Entrant Company
New Code
Category
Social Marketing / Communications / Viral Marketing Campaign
Country / Region
United States
Entrant Company
Videvince Ventures
Category
Mobile App / Fitness
Country / Region
Brazil
Entrant Company
TikTok Canada
Category
Commercials / Marketing / Branding
Country / Region
Canada
Entrant Company
SHIAN INC.
Category
Design & Print / Annual Report
Country / Region
Japan