2020

NYX Awards - 2020 Grand Winner Winner: The Specialist Works

What Are You Waiting For?

Entrant Company

The Specialist Works

Category

Commercials / Marketing / Entertainment

Client's Name

TikTok

Country / Region

United Kingdom

Experience Level

Agency

In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.

Credits

Creative Director/Director
Osagie Samuel
Creative Director
Alec Bartlett
Creative Strategy Director
Aparna Bangur
Producer
David Morgan
Producer
James Fuller
Executive Producer
Lea Chukri
2020
Design & Print
NYX Awards 2020 Winner - OBA Eatery, C.Carbon Studio
grand
winner
OBA Eatery

Entrant Company

C.Carbon Studio

Category

Design & Print / Corporate Identity

Country / Region

Portugal

2020
Strategic Communications
NYX Awards 2020 Winner - Don’t Stand for Injustice, PETA
grand
winner

Entrant Company

PETA

Category

Strategic Communications / Video Campaign

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Coffee Fuels Creativity , Affinity Creative Group
grand
winner
Affinity Creative Group

Entrant Company

Affinity Creative Group

Category

Website / Web Agency

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - MUCINEX® Changes the OTC Landscape By Going DTC , RB
grand
winner

Entrant Company

RB

Category

Social Marketing / Communications / Social Events & Live Streaming

Country / Region

United States