2020

NYX Awards - 2020 Grand Winner Winner: The Specialist Works

What Are You Waiting For?

Entrant Company

The Specialist Works

Category

Commercials / Marketing / Entertainment

Client's Name

TikTok

Country / Region

United Kingdom

Experience Level

Agency

In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.

Credits

Creative Director/Director
Osagie Samuel
Creative Director
Alec Bartlett
Creative Strategy Director
Aparna Bangur
Producer
David Morgan
Producer
James Fuller
Executive Producer
Lea Chukri
2020
Non-Broadcast
NYX Awards 2020 Winner - The Final Bell, Matson Money
grand
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast / Sales Motivation

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Junkbots: Origins, HEXBUG
grand
winner

Entrant Company

HEXBUG

Category

Non-Broadcast / Animation

Country / Region

United States

2020
Strategic Communications
NYX Awards 2020 Winner - KoçSistem Family Time CSR Project, KoçSistem Bilgi ve IletiSim Hizmetleri A.S
grand
winner

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Communications / CSR Program

Country / Region

Turkey

2020
Social Marketing / Communications
NYX Awards 2020 Winner - Avalon Funding - King of the Hammers, Skylux Media
grand
winner

Entrant Company

Skylux Media

Category

Social Marketing / Communications / YouTube / Vimeo Video / Youku Video

Country / Region

United States