2020

NYX Awards - 2020 Grand Winner Winner: The Specialist Works

What Are You Waiting For?

Entrant Company

The Specialist Works

Category

Commercials / Marketing / Entertainment

Client's Name

TikTok

Country / Region

United Kingdom

Experience Level

Agency

In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.

Credits

Creative Director/Director
Osagie Samuel
Creative Director
Alec Bartlett
Creative Strategy Director
Aparna Bangur
Producer
David Morgan
Producer
James Fuller
Executive Producer
Lea Chukri
2020
Media Relations / Publicity
NYX Awards 2020 Winner - Mazda , McCoy Advertising
grand
winner
Mazda North America

Entrant Company

McCoy Advertising

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States

2020
Advertising
NYX Awards 2020 Winner - GANG For Good, Miami Ad School Toronto, Europe and San Francisco
grand
winner

Entrant Company

Miami Ad School Toronto, Europe and San Francisco

Category

Advertising / Advertising / Other

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - BARE Magazine, McMillan Creative
grand
winner
Thoughtcloud

Entrant Company

McMillan Creative

Category

Design & Print / Magazine

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Morris Animal Foundation 2018 Annual Report, Morris Animal Foundation
grand
winner

Entrant Company

Morris Animal Foundation

Category

Design & Print / Annual Report

Country / Region

United States