2020
What Are You Waiting For?
Entrant Company
The Specialist Works
Category
Commercials / Marketing / Entertainment
Client's Name
TikTok
Country / Region
United Kingdom
Experience Level
Agency
In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.
Credits
Entrant Company
Paradox Media Pte Ltd
Category
Commercials / Marketing / Consumer Products / Services
Country / Region
Singapore
Entrant Company
Rembrand
Category
Advertising / Advertising Campaign
Country / Region
Switzerland
Entrant Company
CRX Design
Category
Design & Print / Packaging (Series)
Country / Region
Brazil
Entrant Company
Multipleoutlet Productions
Category
Social Video / Social Responsibility
Country / Region
United States