2020

NYX Awards - 2020 Grand Winner Winner: The Specialist Works

What Are You Waiting For?

Entrant Company

The Specialist Works

Category

Commercials / Marketing / Entertainment

Client's Name

TikTok

Country / Region

United Kingdom

Experience Level

Agency

In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.

Credits

Creative Director/Director
Osagie Samuel
Creative Director
Alec Bartlett
Creative Strategy Director
Aparna Bangur
Producer
David Morgan
Producer
James Fuller
Executive Producer
Lea Chukri
2020
Broadcast / Television
NYX Awards 2020 Winner - THE BLUE WAY next exit, Cinecore Motion Pictures GmbH
grand
winner
Drees & Sommer

Entrant Company

Cinecore Motion Pictures GmbH

Category

Broadcast / Television / Broadcast / Television / Other

Country / Region

Germany

2020
Commercials / Marketing
NYX Awards 2020 Winner - World Vision - Child Protection Spot, Media One Creative Inc.
grand
winner

Entrant Company

Media One Creative Inc.

Category

Commercials / Marketing / Nonprofit

Country / Region

Canada

2020
Non-Broadcast
NYX Awards 2020 Winner - Iron Harvest Cinematic Trailer, Capsule Studio
grand
winner
Deep Silver / King ART Games

Entrant Company

Capsule Studio

Category

Non-Broadcast / Directing (Skill)

Country / Region

France

2020
Advertising
NYX Awards 2020 Winner - Paint Loves Primer, Arcana Academy
grand
winner
KILZ Paint & Primer

Entrant Company

Arcana Academy

Category

Advertising / AD (Single)

Country / Region

United States