2020
What Are You Waiting For?
Entrant Company
The Specialist Works
Category
Commercials / Marketing / Entertainment
Client's Name
TikTok
Country / Region
United Kingdom
Experience Level
Agency
In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.
Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.
The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.
Credits
Entrant Company
Kairos Media
Category
Marketing Effectiveness / Video Campaign
Country / Region
United Kingdom
Entrant Company
New Code
Category
Integrated Marketing / Promotional (NEW)
Country / Region
United States
Entrant Company
PETA
Category
Social Marketing / Communications / Social Public Service & Activism
Country / Region
United States
Entrant Company
Kindred Content
Category
Branded Content / Nonprofit
Country / Region
United States