2020

NYX Awards - 2020 Grand Winner Winner

What Are You Waiting For?

Entrant Company

The Specialist Works

Category

Commercials / Marketing / Entertainment

Client's Name

TikTok

Country / Region

United Kingdom

Experience Level

Agency

In 2019 our paid social and digital campaign, “What are you waiting for?” we positioned TikTok as a platform for an endless supply of raw, unstaged entertainment - The antithesis of what the other platforms have become.

Whilst there are benchmarks for “Instagrammable” pictures, there are no rules on what makes a good TikTok video.

The creative for the campaign is a taster of the irreverent content on TikTok, inviting people to tumble down the rabbit hole of this fun, mad world of entertainment. The campaign ran across USA, UK, France, Germany and Spain.

Credits

Creative Director/Director
Osagie Samuel
Creative Director
Alec Bartlett
Creative Strategy Director
Aparna Bangur
Producer
David Morgan
Producer
James Fuller
Executive Producer
Lea Chukri
2020
Website
NYX Awards 2020 Winner - TWIN GLOBAL Website Design and Development
grand
winner

Entrant Company

Marketing For Wellness

Category

Website / Business to Business

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - Avalon Funding - King of the Hammers
grand
winner

Entrant Company

Skylux Media

Category

Social Marketing / Communications / YouTube / Vimeo Video / Youku Video

Country / Region

United States

2020
Publications
NYX Awards 2020 Winner - tomorrow – experiencing technology with Schaeffler
grand
winner

Entrant Company

Speedpool GmbH

Category

Publications / Magazine

Country / Region

Germany

2020
Website
NYX Awards 2020 Winner - PKF O’Connor Davies Website
grand
winner
PKF O’Connor Davies

Entrant Company

MSM Designz, Inc.

Category

Website / Professional Services

Country / Region

United States