2020

NYX Awards - 2020 Grand Winner Winner: Matson Money

You're Breathing Fire

Entrant Company

Matson Money

Category

Non-Broadcast / Cinematography (Skill)

Client's Name

Matson Money

Country / Region

United States

Experience Level

Agency

About The Entry

This is a short video that was created to inspire Financial Advisors attending a conference. The video invokes the spirit of a winner in an unprecedented, personal, and moving way that compels Financial Advisors into action in their businesses.
The video explores the boundary between past, present and future is more liquid and “Quantum” than we imagine it to be. The win we will someday experience is happening now. We experience the “entangled” relationship between this moment and the past and future, accentuated through sequencing, editing techniques, sound design, and choices of imagery throughout this video.
These images eventually blend into action shots of the athletes, performing, preparing repetitively, struggling, excelling through feats of performance in their sport, raiding their hands in victory, and entering the game- in various times and spaces presented non-linearly all entangled with the present.

Featured Media

Credits

Director
Gord Carson
Producer
Design House Collective Inc.
Writer
Justin Robinson
Director of Photography
Byron Kopman
Director of Photography
Paul Watt
Director of Photography
Carlo Wein
2020
Commercials / Marketing
NYX Awards 2020 Winner - It Starts On TikTok, TikTok Canada
grand
winner

Entrant Company

TikTok Canada

Category

Commercials / Marketing / Cultural

Country / Region

Canada

2020
Branded Content
NYX Awards 2020 Winner - The Making of 1800 Seconds Vol. 2, MATTE Projects
grand
winner

Entrant Company

MATTE Projects

Category

Branded Content / Food & Beverage

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Pierre The Maze Detective: The Curious Case of the Castle in, IC4DESIGN
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winner

Entrant Company

IC4DESIGN

Category

Design & Print / Book

Country / Region

Japan

2020
Design & Print
NYX Awards 2020 Winner - Holiday 2020 Toy Catalog, Jane Lee Design
grand
winner
The Good Toy Group

Entrant Company

Jane Lee Design

Category

Design & Print / Catalog

Country / Region

United States