2020

NYX Awards - 2020 Grand Winner Winner: Ideology Design Studio

SUKMA Sabah 2022

Entrant Company

Ideology Design Studio

Category

Series / Campaign / Sports

Client's Name

Ministry of Youth and Sports Sabah

Country / Region

Malaysia

Experience Level

Agency

SUKMA (Sukan Malaysia, means Malaysian Games in English) is a biennal national multi-sport event. In this commissioned bidding video, we hope to bring out the true sports spirit behind Sabahans. This video is inspired by Sabah being covered with bountiful natural resources, exhibiting notable diversity in ethnicity, culture and language. Hence, we have implemented the transition in-between urban lifestyle with the nature for the visible contrast.

Credits

Videographer & Editor / Arts In Motion
Chong Kern Wei
Creative Director / Ideology
Joanne Chin
Motion Graphic Designer / Ideology
Alex Sum
Motion Graphic Designer / Ideology
Ellyn Vun
Assistant / Kementerian Belia dan Sukan Sabah
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