2020

NYX Awards - 2020 Grand Winner Winner: Ideology Design Studio

SUKMA Sabah 2022

Entrant Company

Ideology Design Studio

Category

Series / Campaign / Sports

Client's Name

Ministry of Youth and Sports Sabah

Country / Region

Malaysia

Experience Level

Agency

SUKMA (Sukan Malaysia, means Malaysian Games in English) is a biennal national multi-sport event. In this commissioned bidding video, we hope to bring out the true sports spirit behind Sabahans. This video is inspired by Sabah being covered with bountiful natural resources, exhibiting notable diversity in ethnicity, culture and language. Hence, we have implemented the transition in-between urban lifestyle with the nature for the visible contrast.

Credits

Videographer & Editor / Arts In Motion
Chong Kern Wei
Creative Director / Ideology
Joanne Chin
Motion Graphic Designer / Ideology
Alex Sum
Motion Graphic Designer / Ideology
Ellyn Vun
Assistant / Kementerian Belia dan Sukan Sabah
UnitGrafik KBSS
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Social Marketing / Communications
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grand
winner

Entrant Company

Skylux Media

Category

Social Marketing / Communications / YouTube / Vimeo Video / Youku Video

Country / Region

United States

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Non-Broadcast
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winner
Deep Silver / King ART Games

Entrant Company

Capsule Studio

Category

Non-Broadcast / Directing (Skill)

Country / Region

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Broadcast / Television
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winner
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Entrant Company

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Category

Broadcast / Television / News

Country / Region

Germany

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Branded Content
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winner
Lexus

Entrant Company

WAYFARER ENTERTAINMENT

Category

Branded Content / Viral

Country / Region

United States