2020

NYX Awards - 2020 Silver Winner Winner: Michael Tobias Content Marketing Ltd.

Volker Hoven's Video Portrait

Entrant Company

Michael Tobias Content Marketing Ltd.

Category

Social Video / Political

Client's Name

SPD Sprockhövel, FDP Sprockhövel, WfS Freie Wähler

Country / Region

Germany

Experience Level

Public Relations Firm

Volker Hoven is running for mayor in the German town of Sprockhövel, located in the southern Ruhr district. His innovative campaign is the first of its kind in the small town. Accompanied by a professional communications agency – Michael Tobias Content Marketing (MTCM) – he created an element of surprise with his early nomination, supported by three political parties: SPD, FDP as well as WfS. His website and the links to social media channels such as facebook, YouTube and Instagram are important cornerstones of the campaign. His video portrait offers background information about the candidate and his values, seen through the eyes of his wife, close friends, supporters, partners and political cronies. MTCM developed the idea and concept for the film and worked in close cooperation with Volker Hoven and his supporters to create this emotional portrait.

Credits

Editing, Camerawork and Conception/MTCM
Michael Tobias
Assistant Camera Operator, Sound Assistant, Scheduling/MTCM
Sandra Tobias
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Entrant Company

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Category

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Country / Region

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