2020

NYX Awards - 2020 Grand Winner Winner: ZANE Productions

Iron Man MK50 Robot by UBTECH

Entrant Company

ZANE Productions

Category

Commercials / Marketing / Toy

Client's Name

UBTECH & MARVEL

Country / Region

United States

Experience Level

Agency

This commercial features how a new walking, talking, Iron man MK50 Robot by UBTECH brings Tony Stark to life. You can Create, Control, Code and Battle against enemies inspired by iconic MCU villains in high tech AR battles. Embody the powers of the Iron Man MK50 armor and CONTROL the robot’s motors, lights and sounds using a mobile device; COMPLETE Augmented Reality (AR) Missions; CUSTOMIZE by uploading your face and recording audio phrases; CODE original, unique action sequences that only your robot can perform!

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Entrant Company

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Category

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Country / Region

United States

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Entrant Company

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Category

Commercials / Marketing / Business-to-Business

Country / Region

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Design & Print
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Entrant Company

Groove Jones

Category

Design & Print / Point of Purchase

Country / Region

United States

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Non-Broadcast
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Entrant Company

Capsule Studio

Category

Non-Broadcast / Games / Games Related

Country / Region

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