2020

NYX Awards - 2020 Grand Winner Winner: Qetaifan Projects

QIN Phase 1 Villa Plots Sales Launching Campaign

Entrant Company

Qetaifan Projects

Category

Marketing Effectiveness / Product Launch

Client's Name

Country / Region

Qatar

Experience Level

Internal

Qetaifan Island North is the first and main development of Qetaifan Projects. It is a distinct island featuring a state-of-the-art waterpark, luxurious hotels, unrivalled accommodation and world class facilities that make it a modern, globally-competitive community. Qetaifan Projects launched sales of phase 1 villa plots in October 2019 at the CityScape Qatar Exhibition. The Unique 360 Living Experience was the slogan of the campaign, emphasizing on the uniqueness of the project in that it offers everything you need in one place; housing, entertainment, school, medical center, retail, community facilities and family activities. The campaign was mainly focused on social media, magazine and newspapers ad placement, and on-ground activation at the Cityscape 2019 exhibition.
The effect of this campaign surpassed all expectations, resulting in 5 times overbooking on the launched plots. Hence, The Marketing and Business Development Departments came up with the idea of organizing a Sales Dinner Reception in which all investors whom reserved a plot were invited and bid on the down payment. The event was very successful in building trust amongst our clients and ensuring transparency in the selling process.
The campaign was a great achievement in term of ROI and Sales target, provided that this was Qetaifan Projects' first participation in a real estate exhibition, first product launch, and amidst the blockade situation in Qatar.

Credits

Head of Business Development
Nasser bin Abdulaziz Al-Thani
Chief Operating Officer
Hesham Sharaf
Business Strategy & Development Officer
Mary Ann Lubang
Head of Marketing
Ashraf Abdelhalim
Marketing Senior Officer
Basel Ayed
Marketing Officer
Nadine Selim
2020
Commercials / Marketing
NYX Awards 2020 Winner - It Starts On TikTok, TikTok Canada
grand
winner

Entrant Company

TikTok Canada

Category

Commercials / Marketing / Cultural

Country / Region

Canada

2020
Non-Broadcast
NYX Awards 2020 Winner - The Final Bell, Matson Money
grand
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast / Sales Motivation

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Opening Doors Across Three Continents, EBRD
grand
winner

Entrant Company

EBRD

Category

Non-Broadcast / Cinematography (Skill)

Country / Region

United Kingdom

2020
Non-Broadcast
NYX Awards 2020 Winner - Iron Harvest Cinematic Trailer, Capsule Studio
grand
winner
Deep Silver / King ART Games

Entrant Company

Capsule Studio

Category

Non-Broadcast / Animation

Country / Region

France