2019

NYX Awards - 2019 Ascent Winner Winner: Neoscape, Inc.

Pierce Bainbridge

Entrant Company

Neoscape, Inc.

Category

Integrated Campaign / Business to Consumer

Client's Name

Pierce Bainbridge

Country / Region

United States

Experience Level

Agency

Pierce, Bainbridge, Beck, Price & Hecht is a law firm 70+ attorneys strong – and growing quickly – with a focus on litigation. But unlike most firms, they embrace new tech and help develop it. They eschew committees and hierarchies in favor of lean teams of experts who strategize and execute with brutal efficiency, which keeps costs down and fees reasonable. They are driven, committed, and merciless. This isn’t Boston Legal. This is The Wire in a courtroom. The challenge brought to Neoscape was to design a brand and digital marketing presence that would fully display and amplify their vision. Our task in branding Pierce Bainbridge was not to develop the personality or brand voice of the firm. Instead, our objective was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. After speaking with the attorneys and teasing out the reasoning behind the firm’s foundation and existing messaging, our team identified several distinct themes at play. Precision. Aggression. Vision. The final brand captured these themes, refined them, and gave shape to all subsequent campaigns. The perfect way to announce the bold new brand was with a film – a short piece built to last on the website, but which also could be leveraged across social media channels and used as a video ad as well. The concept was simple – animated text in bold colors. Energetic, but authoritative. Strong. Impossible to ignore. However, the script was more complex. The idea was to create a manifesto for the firm. Something evergreen, inspiring… intimidating. It conveys who the firm is, what they do, and why they do it so much better than the competition. All that in under ?a minute.

2019
Non-Broadcast
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ascent
winner
Fahai Temple Museum

Entrant Company

CAPITAL NORMAL UNIVERSITY

Category

Non-Broadcast / Cultural

Country / Region

China

2019
Television / Broadcast
NYX Awards 2019 Winner - Johan & Ariel's Same Day Edit , IrisWave
ascent
winner

Entrant Company

IrisWave

Category

Television / Broadcast / Wedding

Country / Region

Singapore

2019
Marketing Effectiveness
NYX Awards 2019 Winner - Website Development & Optimization for 22 Location DSO, LSM
ascent
winner
Dental Marketing & Management Group

Entrant Company

LSM

Category

Marketing Effectiveness / Other

Country / Region

United States

2019
Branded Content
NYX Awards 2019 Winner - A UNIQUE MASTERPIECE IN SILVER RETURNS, Georg Jensen Inhouse
ascent
winner

Entrant Company

Georg Jensen Inhouse

Category

Branded Content / Documentary

Country / Region

Denmark