Pierce Bainbridge

Pierce, Bainbridge, Beck, Price & Hecht is a law firm 70+ attorneys strong – and growing quickly – with a focus on litigation. But unlike most firms, they embrace new tech and help develop it. They eschew committees and hierarchies in favor of lean teams of experts who strategize and execute with brutal efficiency, which keeps costs down and fees reasonable. They are driven, committed, and merciless. This isn’t Boston Legal. This is The Wire in a courtroom. The challenge brought to Neoscape was to design a brand and digital marketing presence that would fully display and amplify their vision. Our task in branding Pierce Bainbridge was not to develop the personality or brand voice of the firm. Instead, our objective was to take the disparate elements of the existing vision for the firm and create a cohesive look and feel. After speaking with the attorneys and teasing out the reasoning behind the firm’s foundation and existing messaging, our team identified several distinct themes at play. Precision. Aggression. Vision. The final brand captured these themes, refined them, and gave shape to all subsequent campaigns. The perfect way to announce the bold new brand was with a film – a short piece built to last on the website, but which also could be leveraged across social media channels and used as a video ad as well. The concept was simple – animated text in bold colors. Energetic, but authoritative. Strong. Impossible to ignore. However, the script was more complex. The idea was to create a manifesto for the firm. Something evergreen, inspiring… intimidating. It conveys who the firm is, what they do, and why they do it so much better than the competition. All that in under ?a minute.