2019

NYX Awards - 2019 Quest Winner Winner: Klein Tools

SkillsUSA National Signing Day, Presented by Klein Tools

Entrant Company

Klein Tools

Category

Marketing Effectiveness / Special Event

Client's Name

Klein Tools

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

On May 8, 2019, Klein Tools and SkillsUSA partnered to acknowledge, honor and celebrate high school seniors who have chosen to pursue careers in the skilled trades. National Signing Day 2019 was an opportunity to recognize nearly 3,000 high school seniors nationwide who committed to careers or continuing education in Residential Wiring, Building Trades and Renovations, HVAC or Plumbing. In addition to publicly acknowledging students, National Signing Day was an opportunity to educate the local community, employers and businesses about the skills gap and the benefits of encouraging students to pursue the skilled trades.
By way of background, the skills gap/trade labor shortage is a significant and growing problem in the United States. According to the National Skills Coalition, employers in every state face a shortage of workers to fill jobs that require education beyond high school, but not as part of a traditional four-year college degree. These skilled jobs make up most of the U.S. labor market. It is vital to the stability of the American economy that we educate and inform students and those who influence their career planning about the many benefits a job in the skilled trades can offer, and provide continued support to those students who decide to enter technical school or apprenticeships after high school.
Surrounding the event day, national spokespeople San Francisco 49ers quarterback Jimmy Garoppollo and his father Tony, a career electrician and lifelong Klein Tools user, joined local officials, school administrators, industry leaders and in celebrating the participating students an garnering unprecedented coverage for the skilled trades.

Featured Media

2019
Television / Broadcast
NYX Awards 2019 Winner - AM Chats with Shawn Cunningham: Intervention Aroostook, WAGM This Morning, Shawn Cunningham Anchor/Producer
quest
winner

Entrant Company

WAGM This Morning, Shawn Cunningham Anchor/Producer

Category

Television / Broadcast / Interview

Country / Region

United States

2019
Integrated Campaign
NYX Awards 2019 Winner - United Way of Wyandotte County, Sassafras Marketing
quest
winner
Sassafras Marketing

Entrant Company

Sassafras Marketing

Category

Integrated Campaign / Cause Marketing

Country / Region

United States

2019
Non-Broadcast
NYX Awards 2019 Winner - Commitment to Serve, West Metro Fire Rescue
quest
winner
West Metro Fire Rescue

Entrant Company

West Metro Fire Rescue

Category

Non-Broadcast / Recruitment

Country / Region

United States

2019
Integrated Campaign
NYX Awards 2019 Winner - AutismBC Visual Identity, REX Marketing + Design Inc.
quest
winner

Entrant Company

REX Marketing + Design Inc.

Category

Integrated Campaign / Company Branding

Country / Region

Canada