2019

NYX Awards - 2019 Quest Winner Winner

Designing Digitally's 2019 Dog Days of Summer

Entrant Company

Designing Digitally, Inc.

Category

Social Media Marketing / Communications - Social Promotions & Contests

Client's Name

Designing Digitally, Inc.

Country / Region

United States

Experience Level

Agency

For the past 11 years at Designing Digitally, each employee has been encouraged to bring in their dogs to help maintain a happy and comfortable work environment. During the summer of 2019, Designing Digitally, Inc. launched a social media campaign for brand awareness, in addition to wanting to support the dog community. This 2019 Dog Days of Summer campaign ran from 7/12/19 - 8/20/19 and was covered on Facebook, LinkedIn, and Twitter. We used the hashtag #DDINCDogDays2019 and encouraged our audiences to share our content to help spread the word. There were 11 dogs in total for the 2019 Dog Days of Summer campaign, all of which belonged to one of the Designing Digitally employees. Every dog that participated in the contest had an associated charity tied to them, which would receive a donation from our team should their dog have gotten the most votes overall. Each day, one of our office dog's was featured on each social media platform and would include a little blurb about the dog and the charity they were supporting, in hopes of gaining support from our audience. After the duration of the event, we had close to 3,000 votes in total and our winning office dog was a Pug named Edgar. The foundation that was awarded the donation from our team was the Ohio Pug Rescue. This was a great success for our team and we plan to continue this in the years to come.

Credits

Inbound Marketing Coordinator / Designing Digitally, Inc.
Brittany St. Clair
Interactive Graphic Designer / Designing Digitally, Inc.
Kylie Settlemire
2019
Brochure
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Entrant Company

International SOS Foundation

Category

Brochure - Medical / Health / Fitness / Sports

Country / Region

United Kingdom

2019
Marketing / Promotion Materials
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Entrant Company

Gate 10

Category

Marketing / Promotion Materials - Logo

Country / Region

Oman

2019
Commercials / Marketing / Promotional
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Entrant Company

Iron Light

Category

Commercials / Marketing / Promotional - Political

Country / Region

United States

2019
Television / Broadcast
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Entrant Company

Alkemy X

Category

Television / Broadcast - Reality

Country / Region

United States