2019

NYX Awards - 2019 Triumph Winner Winner: Rethink Sdn Bhd

Gloriously Gold: Celebrating AirAsia’s 10 Years of Awards

Entrant Company

Rethink Sdn Bhd

Category

Annual Report / Corporation

Client's Name

AirAsia Group Berhad

Country / Region

Malaysia

Experience Level

Agency

Since the start of their operations in 2001, AirAsia has grown extensively in the number of their passengers as well as their fleet and has managed to be named as the World’s Best Low-Cost Airline at the annual Skytrax World Airlines Awards for the 10th time in a row since 2009. As the World’s Best Low-Cost Airline, AirAsia also aims to be a globally recognized ASEAN brand.
To do that, AirAsia briefed us on the kind of annual report that they were looking for. An annual report that best reflects their numerous achievements and awards. As the appointed agency working on their annual report, we faced a number of challenges in producing the book. First challenge was to come up with the concept. We wanted to maintain their brand as a focal point but also highlight their achievements and awards, exclusively. Second challenge was to decide on which gold colour looks more extravagant as the base colour of the book. And the third challenge was the 5-colour printing. There were so many problems that occurred throughout the printing process, and it was an experience that required many eyes and opinions to overcome the issue.
In the end, we did it. We produced an annual report that screams elegance from the cover to the last page. We overcame the challenges that were in our way of producing this extravagant book, and we did it steadily. We hope that this book is everything that our client is looking for, as mentioned in their brief earlier.

Credits

Executive Creative Director
S. Indran
Account Manager
Audrey Soon
Creative Head
Ng Tse Mei
Art Director
S. Indran, Abu Muslim, Heidi Azrin
Graphic Designer / DTP Artist
Hooi Keng Lam
Copywriter
Aisha Riza, Yaashdev, Ng Tse Mei
Proof-reader
Aisha Riza, Yaashdev, Audrey Soon
Production
S. Indran, Audrey Soon
Printer
Pyramids Design Studio
2019
Social Media Marketing / Communications
NYX Awards 2019 Winner - Cody Yellowstone, VERB Interactive
triumph
winner
Cody Yellowstone

Entrant Company

VERB Interactive

Category

Social Media Marketing / Communications / Instagram Page

Country / Region

Canada

2019
Branded Content
NYX Awards 2019 Winner - La Mer, 3Tristesteasers
triumph
winner
North Sales

Entrant Company

3Tristesteasers

Category

Branded Content / Fashion & Lifestyle

Country / Region

Spain

2019
Social Video
NYX Awards 2019 Winner - UEFA #EqualGame: Footbal fan with Alzheimer's disease, UEFA
triumph
winner

Entrant Company

UEFA

Category

Social Video / Social Responsibility

Country / Region

United States

2019
Branded Content
NYX Awards 2019 Winner - La Mer, 3Tristesteasers
triumph
winner
North Sales

Entrant Company

3Tristesteasers

Category

Branded Content / Public Interest / Awareness

Country / Region

Spain