Post Ranch Inn: Escape Through the Skies helicopter campaign

Due to landslides and a bridge closure in Big Sur, Highway 1 leading to Post Ranch Inn from both the north and south was inaccessible to vehicle traffic for about 8 months in 2017. Passport Resorts devised a creative solution to combat the closure of Highway 1 in order to reopen the resort to the public, retain its dedicated employees and bring visitors in to support the local Big Sur businesses and the community.
The Solution: An exhilarating coastal escape through the skies by helicopter