Tokai Carbon USA Recruitment Video

With over 100 years of service, Tokai Carbon has made a name for themselves as a reliable and ethical producer of graphite electrodes. Their North American branch sought out BURKE to help develop new cutting-edge recruitment content, specifically a high-impact video to capture the innovative process and unique, hardworking team members across several of their locations.

The process included interview members of the Tokai Carbon USA team across several of their North American branches and pinpointing exactly what builds the authentic, hard working identity of the brand as well as the dedicated individuals who complete it.