Yulu Unstoppable - Office Commute

Our work for Yulu started off with the launch of the brand and cascaded into a campaign for their pioneering electric scooter, Miracle. This campaign was aimed at highlighting the benefits of a sustainable mode of transport that solves first and last-mile problems.
The struggles of daily commute are not alien to any of us. Especially to those living in metros and developing urban cities. Whether you are a dedicated employee trying to get to the morning meeting or an exhausted student trying to save a few bucks by taking a bus to your college. Commute woes have become an inevitable part of our Monday morning discussions.
But there’s a better way. Ever since the launch of Miracle, a growing number of Yuluites have found a better alternative for their daily commute. These are folk who start their day on a good note, who get to work on time, who don’t haggle with rickshaw drivers and don’t struggle with their daily commute anymore.
And these are the people we wanted to thank in our latest video campaign. The aim was to show their motivations behind opting for a smarter mode of travel. We wanted to showcase their stories and their reasons in a series of videos describing how Yulu Miracle has helped each of them in their own unique way. How Yulu has helped them become – Unstoppable.