2019

NYX Awards - 2019 Quest Winner Winner: The Fource Group

THE FESTIVAL OF TREES

Entrant Company

The Fource Group

Category

Marketing Effectiveness / Special Event

Client's Name

O'FALLON PARKS AND RECREATION DEPARTMENT

Country / Region

United States

Experience Level

Agency

The campaign was to promote the opening of O’Fallon Station, a new $2.1 million-dollar indoor/outdoor pavilion located in downtown. The 4-month campaign goals were to build community excitement and buy-in for this one of a kind structure and drive attendance
to over 23 special events in December. To do so, we created a new event - “The Festival of Trees,” to engage community businesses and citizens and help raise funds for St. Elizabeth’s Hospital.
The campaign ran in three phases from September-December 2018. The creative needed to reach the community in a manner that would make the Festival the “go-to” event of the season, visually show the progress of the building, and encourage widespread community support. Tactics that were used included an email marketing strategy, an organic and paid social media campaign, the creation and distribution of informational brochures to the public and local businesses, widespread outdoor large format 4x4 signage, community outreach, and the implementation of classes through the Parks and Recreation department that supported the overall goal of the campaign.
The marketing budget for this campaign was $5,000 from the Parks and Recreation, therefore, we needed to recruit over 30 businesses to sponsor and donate funds to make the event a success. This campaign recruited 85 decorators and sponsors and brought
in 150 event volunteers. The social media campaign reached
64,600 interactions, garnered 4,000 event clicks, and gained 2,636 followers. Overall, the Festival of Trees raised $50,000 dollars for charity and drove 35,000 attendees to the O’Fallon Station in the ?rst week of opening to the public.

2019
Digital - Website
NYX Awards 2019 Winner - DSD Business Systems Website, Zbra Studios
quest
winner
DSD Business Systems

Entrant Company

Zbra Studios

Category

Digital - Website / Information Technology (IT)

Country / Region

United States

2019
Social Media Marketing / Communications
NYX Awards 2019 Winner - Designing Digitally's 2019 Dog Days of Summer, Designing Digitally, Inc.
quest
winner

Entrant Company

Designing Digitally, Inc.

Category

Social Media Marketing / Communications / Social Promotions & Contests

Country / Region

United States

2019
Social Video
NYX Awards 2019 Winner - Giving financial access to the unbanked in Philippines, Bluemango Communications Pte Ltd
quest
winner

Entrant Company

Bluemango Communications Pte Ltd

Category

Social Video / Business-to-Business

Country / Region

Singapore

2019
Social Video
NYX Awards 2019 Winner - Wild Beast, Kismet Media
quest
winner
Ralph Pelleymounter

Entrant Company

Kismet Media

Category

Social Video / Entertainment

Country / Region

United States