Silly Poopy’s Hide & Seek - the latest fun craze for kids!

Who best to voice-over a children’s toy commercial than an enthusiastic kid, playing hide and seek with his real-life Dad! Our client came to Shoot You with ‘Silly Poopy’ – a colourful, all talking, all singing poop emoticon! Our brief was to bring ‘Silly Poopy’s Hide & Seek’ to life and make a commercial that would appeal to children aged 3+.

Our Producer – Matt Wright – was able to pull on his previous experience working at CBeebies (BBC children’s television network) to get into the mindset of a young child. He wanted to make the commercial fun, interactive and focused around how children would likely play with the toy. Adding the young boy’s voice makes it instantly relatable to the target audience.

The filming took place amid the COVID-19 pandemic, so great care was taken to film actors from within the same social ‘bubble’ and of course our film crew adhered to full PPE and hygiene standards. It made for some exaggerated, eye-only communication with the actors (masks hide so much facial expression!), but this didn’t impact the end result one bit. Shot in a spacious Brooklyn apartment, we used a steady cam rig to capture the hide and seek game in action. Needless to say, it was a fun day for both cast and crew!

In line with the client’s request, we then customised the final edit to produce 3 bespoke adverts for their major retailers. To date, the adapted 15 second commercial has received 450,000 You Tube views and over 180 5* buyer reviews on Amazon.