The Difference Between Direct Selling And Pyramid Scheme

Direct selling is such a misunderstood industry. Among the common misconceptions about Direct Selling is that it is supposedly a pyramid scheme. Truly, a misconception that can easily be debunked with all the right information and proper education. In fact, according to the World Federation of Direct Selling Associations (WFDSA), Direct selling isn’t only about getting great products and services into consumers’ hands. It’s also an avenue where entrepreneurial-minded people can work independently to build a business with low start-up and overhead costs. What’s more, the industry has proven itself to be recession-proof, making it a great additional source of income during economic uncertainties. In this whiteboard video, we set out to discuss what direct selling and network marketing really is vs pyramid schemes. We also delve into how you can distinguish between a legitimate direct selling company and a pyramid scheme.