Grifols Bloodstream Print Ad

Our Challenge: Create overarching branding for a suite of solutions to enhance efficiency in donor testing labs that said \"efficiency\" without saying \"efficiency.\"
From enhancing safety to streamlining workflows, Grifols Bloodstream Portfolio was specifically built to make labs more efficient. We created a beautiful piece of original art to SHOW the flow of that efficiency without overtly saying it.
Our Approach: We created a journal ad with our specially designed art on the cover, evoking that sense of flowing efficiency as well as a portfolio brochure that dives into the details of how Bloodstream makes it happen.