Marathon Asset Management

With offices around the world and billions of dollars in managed capital, Marathon Asset Management had established itself as a leader in the global credit and real estate markets. Yet while the corporation had grown, its communication platform had not, and the leadership at Marathon found themselves with an outdated brand identity and a website that still reflected the early days of the firm. Our copywriting, design and web experience made New Frontier a perfect match for their needs. After meeting with their leadership team and gathering insights regarding their corporate vision, we delivered a branding concept and brought it to life through design and copy, both on and offline. In addition to a complete website redesign, we developed brand guidelines, business collateral and a print campaign, as well as location-specific branding initiatives for their New York headquarters and global offices.