2021

NYX Awards - 2021 Grand Winner Winner: Crackle Plus

Breaking Beauty

Entrant Company

Crackle Plus

Category

Series / Campaign / Fashion & Lifestyle

Client's Name

Country / Region

United States

Experience Level

Internal

About The Entry

Breaking Beauty is a seven-part Crackle original documentary series where bail bondsman and dudeoir model Josh Varozza takes viewers on a tour of the country, exploring new definitions of what the word "beauty" truly means. Josh posed for a calendar spread where his puckish personality and unconventional body confidence caused the provocative photos (as a mermaid and a Baywatch life guard among others) went viral as the public resonated with the husky hero .
We live in an advertising-fueled digitally-enhanced world where the only examples of beauty we commonly see are impossible to attain because they are simply not real. These idols of beauty are the result of computer touch-up and unhealthy expectations. Things are only considered lovely or pleasing if they are physically attractive. These destructive standards in modern society are resulting in body dysmorphia, eating disorders, and other self-destructive activities.
The makers of the series Breaking Beauty aim to challenge our preconceived notions of beauty and encourages its audience in a fun and loving way to broaden their definitions as Josh visits with circus performers, burlesque dancers, sports mascots, passionate filmmakers, fitness trainers, and even a black Santa to discover where actual beauty truly lies. Watch all seven episodes of Breaking Beauty for FREE on Crackle!

Credits

Host
Josh Varozza
Director
Dani Guitelman
Producer
Rob Hess
Producer
Laurence Sheinman
Marketing
Chris Woolsey
Social Promotion
Ron Joseph
2021
Marketing Effectiveness
NYX Awards 2021 Winner - The PeopleReady 500 Internal Engagement Campaign, PeopleReady - A TrueBlue Company
grand
winner

Entrant Company

PeopleReady - A TrueBlue Company

Category

Marketing Effectiveness / Internal Comm Campaign

Country / Region

United States

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - ELEVATE CONDOS, PUREBLINK
grand
winner
WERNER LEUSCHNER

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality / Architecture

Country / Region

Canada

2021
Student Submission
NYX Awards 2021 Winner - KidsRead2Kids Children's Literacy Nonprofit, KidsRead2Kids
grand
winner

Entrant Company

KidsRead2Kids

Category

Student Submission / Website

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - NAMEERF Logo Design, veJov Design, LLC
grand
winner
Nameerf Products, LLC

Entrant Company

veJov Design, LLC

Category

Design & Print / Logo

Country / Region

United States