2021

NYX Awards - 2021 Grand Winner Winner: Crackle Plus

Breaking Beauty

Entrant Company

Crackle Plus

Category

Series / Campaign / Fashion & Lifestyle

Client's Name

Country / Region

United States

Experience Level

Internal

Breaking Beauty is a seven-part Crackle original documentary series where bail bondsman and dudeoir model Josh Varozza takes viewers on a tour of the country, exploring new definitions of what the word "beauty" truly means. Josh posed for a calendar spread where his puckish personality and unconventional body confidence caused the provocative photos (as a mermaid and a Baywatch life guard among others) went viral as the public resonated with the husky hero .
We live in an advertising-fueled digitally-enhanced world where the only examples of beauty we commonly see are impossible to attain because they are simply not real. These idols of beauty are the result of computer touch-up and unhealthy expectations. Things are only considered lovely or pleasing if they are physically attractive. These destructive standards in modern society are resulting in body dysmorphia, eating disorders, and other self-destructive activities.
The makers of the series Breaking Beauty aim to challenge our preconceived notions of beauty and encourages its audience in a fun and loving way to broaden their definitions as Josh visits with circus performers, burlesque dancers, sports mascots, passionate filmmakers, fitness trainers, and even a black Santa to discover where actual beauty truly lies. Watch all seven episodes of Breaking Beauty for FREE on Crackle!

Credits

Host
Josh Varozza
Director
Dani Guitelman
Producer
Rob Hess
Producer
Laurence Sheinman
Marketing
Chris Woolsey
Social Promotion
Ron Joseph
2021
Media Relations / Publicity
NYX Awards 2021 Winner - NYX Marcom Awards: Best Strategic Media Profile Campaign, Pantelides PR & Consulting
grand
winner

Entrant Company

Pantelides PR & Consulting

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Work Within Reach, PeopleReady
grand
winner

Entrant Company

PeopleReady

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Mind Your Health - Psychology Today, KNB Communications
grand
winner

Entrant Company

KNB Communications

Category

Content Marketing & Writing / Column

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - 'Artist Of The Month' by STUDIO CHOOM, CJ ENM
grand
winner

Entrant Company

CJ ENM

Category

Web Based Production / Entertainment (YouTube / Vimeo)

Country / Region

South Korea