2021

NYX Awards - 2021 Grand Winner Winner

Breaking Beauty

Entrant Company

Crackle Plus

Category

Series / Campaign - Fashion & Lifestyle

Client's Name

Country / Region

United States

Experience Level

Internal

Breaking Beauty is a seven-part Crackle original documentary series where bail bondsman and dudeoir model Josh Varozza takes viewers on a tour of the country, exploring new definitions of what the word "beauty" truly means. Josh posed for a calendar spread where his puckish personality and unconventional body confidence caused the provocative photos (as a mermaid and a Baywatch life guard among others) went viral as the public resonated with the husky hero .

We live in an advertising-fueled digitally-enhanced world where the only examples of beauty we commonly see are impossible to attain because they are simply not real. These idols of beauty are the result of computer touch-up and unhealthy expectations. Things are only considered lovely or pleasing if they are physically attractive. These destructive standards in modern society are resulting in body dysmorphia, eating disorders, and other self-destructive activities.

The makers of the series Breaking Beauty aim to challenge our preconceived notions of beauty and encourages its audience in a fun and loving way to broaden their definitions as Josh visits with circus performers, burlesque dancers, sports mascots, passionate filmmakers, fitness trainers, and even a black Santa to discover where actual beauty truly lies. Watch all seven episodes of Breaking Beauty for FREE on Crackle!

Credits

Host
Josh Varozza
Director
Dani Guitelman
Producer
Rob Hess
Producer
Laurence Sheinman
Marketing
Chris Woolsey
Social Promotion
Ron Joseph
2021
Website
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Entrant Company

Wildbytes

Category

Website - Business to Business

Country / Region

Spain

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Mobile App
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Entrant Company

PeopleReady

Category

Mobile App - Business

Country / Region

United States

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Non-Broadcast
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Jordan Dennis / The Operatives

Entrant Company

Filmreaktor Global

Category

Non-Broadcast - Aesthetics

Country / Region

Australia

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Integrated Marketing
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Entrant Company

Family AG

Category

Integrated Marketing - Company Branding

Country / Region

Switzerland