2021

NYX Awards - 2021 Grand Winner Winner: Crackle Plus

Breaking Beauty

Entrant Company

Crackle Plus

Category

Series / Campaign / Fashion & Lifestyle

Client's Name

Country / Region

United States

Experience Level

Internal

Breaking Beauty is a seven-part Crackle original documentary series where bail bondsman and dudeoir model Josh Varozza takes viewers on a tour of the country, exploring new definitions of what the word "beauty" truly means. Josh posed for a calendar spread where his puckish personality and unconventional body confidence caused the provocative photos (as a mermaid and a Baywatch life guard among others) went viral as the public resonated with the husky hero .
We live in an advertising-fueled digitally-enhanced world where the only examples of beauty we commonly see are impossible to attain because they are simply not real. These idols of beauty are the result of computer touch-up and unhealthy expectations. Things are only considered lovely or pleasing if they are physically attractive. These destructive standards in modern society are resulting in body dysmorphia, eating disorders, and other self-destructive activities.
The makers of the series Breaking Beauty aim to challenge our preconceived notions of beauty and encourages its audience in a fun and loving way to broaden their definitions as Josh visits with circus performers, burlesque dancers, sports mascots, passionate filmmakers, fitness trainers, and even a black Santa to discover where actual beauty truly lies. Watch all seven episodes of Breaking Beauty for FREE on Crackle!

Credits

Host
Josh Varozza
Director
Dani Guitelman
Producer
Rob Hess
Producer
Laurence Sheinman
Marketing
Chris Woolsey
Social Promotion
Ron Joseph
2021
Website
NYX Awards 2021 Winner - Travel Store Interactive, Travel Store
grand
winner

Entrant Company

Travel Store

Category

Website / Travel

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
grand
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Branded Content / Branding

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - GIRLS LIKE ME, STEREOSCREEN
grand
winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Branding

Country / Region

Germany

2021
Advertising
NYX Awards 2021 Winner - Hunger Station - The Neighbor That Gets You, Extend | The Ad Network
grand
winner

Entrant Company

Extend | The Ad Network

Category

Advertising / Advertising Campaign

Country / Region

Saudi Arabia