LDH FLU- ROLL UP YOUR SLEEVES

Flu vaccines are readily accessible and affordable, even for those who don’t carry medical insurance. However, in recent years, Louisiana had the highest number of flu cases in the United States. With the threat of COVID-19 looming on top of this year’s flu season, the Louisiana Department of Health needed a public awareness campaign to help increase flu vaccinations to protect our state. LDH selected SASSO to develop and execute the largest flu campaign ever implemented in Louisiana. We developed a campaign with an effective combination of creative messaging and strategic media placement to encourage the people of Louisiana to get their flu shots.