2021

NYX Awards - 2021 Gold Winner Winner

iFuse Torq Implant System

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

SI-BONE

Country / Region

United States

Experience Level

Agency

Surgical screws are a technology that hasn’t changed in almost two hundred years—until now. Because bone grows into and merges with the iFuse Torq 3D-printed implant, it will never work its way loose, ensuring that patients receiving the bone fusion surgery will have the most successful long-term outcomes.

As revolutionary as this design is, the team at SI-Bone asked Microverse Studios to create a short marketing film to get across the key highlights for the product, while elevating the brand and conveying the idea that this is the highest-end implant of its kind.

Credits

Biomedical Animator/Microverse Studios
Molly Huttner, M.S.
Biomedical Animator/Microverse Studios
Cameron Slayden, M.S.
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