2021

NYX Awards - 2021 Silver Winner Winner: Yamamoto Agency

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Web Based Production / Science & Technology

Client's Name

Nutrena

Country / Region

United States

Experience Level

Agency

Nutrena PROFORCE with Rebound Technology
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Manager
Tayne Hall
2021
Social Marketing / Communications
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The American Massage Therapy Association (AMTA)

Entrant Company

Perfect Search Media

Category

Social Marketing / Communications / Social Ad Campaign

Country / Region

United States

2021
Branded Content
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silver
winner

Entrant Company

SAPHIRA

Category

Branded Content / Real Estate

Country / Region

Ukraine

2021
Integrated Marketing
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silver
winner

Entrant Company

Affinity Creative Group

Category

Integrated Marketing / Integrated Mobile Experience (NEW)

Country / Region

United States

2021
Immersive & Mixed Reality
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silver
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Entrant Company

Tipping Point Media

Category

Immersive & Mixed Reality / Instructional

Country / Region

United States