ADI

Our global brand campaign asked the big “What if?” questions Analog Devices, Inc (ADI) technology can help answer. The campaign launched in the U.S., Europe and Asia with video, digital, print and social. Each tactic told a story highlighting breakthroughs made possible by ADI: faster disease testing, enhanced electric vehicle batteries, connecting the most remote people, even making the world’s oceans drinkable. For the voiceover work, we were looking for someone who had a natural curiosity in their voice, an unexpected voice that could capture the hope for change and inspire people to ask more questions and find more answers. We found that someone in a 15-year old young person.