Philippines: No.1 and Rising

Prudential PLC’s Investor Day Conference is a key event for institutional investors.

For 2021, with global COVID restrictions hampering their ability to safely undertake an in-person event, Prudential approached APV for a virtual video solution of the highest quality – that was also deliverable within just six weeks.

The challenge was to produce 13 films in 13 countries across Africa and Asia.

This is just one of those stories.

This film - Philippines: No.1 and Rising was created to showcase that for Prudential, it’s so good to be number one and that taking the top spot among the top 5 insurers locally, especially being the youngest at 25 years, is a great feat.

Nothing demonstrates this better than Prudential's performance in 2020.

Despite the challenges they faced, Pru Life UK was the only company among the top 5 firms that registered positive growth in new business annual premiums.

COVID restrictions upped the ante, but at APV we love to take on the seemingly impossible.

Our team marshals a huge regional network of creatives, producers and crews on the ground.

We organise high-energy content workshops with the Prudential teams across the regions.

Story outlines are rapidly mapped out, tailored to the relevant focus for this market, its products and the target audience.

Teamwork is phenomenal throughout the development weeks. “Midnight was a good end to the day.”

Crews juggle shoot timings with COVID protocols.

Quality control takes on a new meaning.

Apart from meticulous creative guidelines to ensure that shoots follow the high standards and look-and- feel, we have COVID to contend with.

Global protocols, Prudential mandates and APV’s own specific rules are layered into operations.

The outcome for the 300-attendee live event was hugely successful.

Prudential noted, “The fact that our share price closed at £15.13, up over 10 pence on the day is because of the rich content and the high-quality production.”