2021

NYX Awards - 2021 Grand Winner Winner

CITE MIDTOWN

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality (NEW) / Use of 360 (Skill)

Client's Name

URBAN CAPITAL

Country / Region

Canada

Experience Level

Agency

Bordering Montreal’s Ville Saint Laurent and the exciting new Royalmount, Cité Midtown by Urban Capital, NEUF Architects and Project Paysage is a vast condominium project built around a six-hectare park.

To highlight the pedestrian-friendly feel of this new community with its invigorating public squares and boulevards, we created a custom 3D Touchscreen App, a Mobile Experience application and 10 exterior renderings that give life to the minimalist and design-forward vision and showcase the unique spirit of this one-of-a-kind, mixed-use endeavour.

Our 3D Touchscreen and Mobile Experience application is a real-time sales tool designed to aid users to visualize the development and help inform them of the lifestyle offerings.

The app offers a drone view that gives a bird's-eye perspective of Cité in 3D and gives users a better feel for the layout, location, buildings and common areas.

It also allows us to do real-time walkthroughs of the development, look in all directions, toggle between day and night, different cloud densities and even turn 3D people on or off.

The app also allows users to do a real-time walkthrough of a model suite to visualize the interior of a unit and get a true holistic view of the entire project.

The Mobile experience was designed for brokers, investors and end users to use from the comfort of their home

Giving potential buyers an immersive experience can truly be a game-changer in terms of sales. To date, over 80% of Phase 1 has been sold and sales for Phase 2 have begun, 80% of the project had been sold.

2021
Audio & Podcasts
NYX Awards 2021 Winner - (Re)Learning Leadership: Navigating a New Boss (Ep. 2)
grand
winner

Entrant Company

Matter

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - #LovesLitterGenie 360 Campaign
grand
winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Engagement

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Medallia Anthem
grand
winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Company Overview

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - The Future Of Shopping / THE VIRTUAL FIT EXPERIENCE
grand
winner

Entrant Company

ContempCo

Category

Strategic Communications / Interactive Brand Experience

Country / Region

United States