2021

NYX Awards - 2021 Grand Winner Winner

CITE MIDTOWN

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality (NEW) / Use of 360 (Skill)

Client's Name

URBAN CAPITAL

Country / Region

Canada

Experience Level

Agency

Bordering Montreal’s Ville Saint Laurent and the exciting new Royalmount, Cité Midtown by Urban Capital, NEUF Architects and Project Paysage is a vast condominium project built around a six-hectare park.

To highlight the pedestrian-friendly feel of this new community with its invigorating public squares and boulevards, we created a custom 3D Touchscreen App, a Mobile Experience application and 10 exterior renderings that give life to the minimalist and design-forward vision and showcase the unique spirit of this one-of-a-kind, mixed-use endeavour.

Our 3D Touchscreen and Mobile Experience application is a real-time sales tool designed to aid users to visualize the development and help inform them of the lifestyle offerings.

The app offers a drone view that gives a bird's-eye perspective of Cité in 3D and gives users a better feel for the layout, location, buildings and common areas.

It also allows us to do real-time walkthroughs of the development, look in all directions, toggle between day and night, different cloud densities and even turn 3D people on or off.

The app also allows users to do a real-time walkthrough of a model suite to visualize the interior of a unit and get a true holistic view of the entire project.

The Mobile experience was designed for brokers, investors and end users to use from the comfort of their home

Giving potential buyers an immersive experience can truly be a game-changer in terms of sales. To date, over 80% of Phase 1 has been sold and sales for Phase 2 have begun, 80% of the project had been sold.

2021
Design & Print
NYX Awards 2021 Winner - Victoria’s Dia De Los Muertos Limited Edition WebAR bottles
grand
winner

Entrant Company

Groove Jones

Category

Design & Print / Packaging

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Help Santa Save the North Pole!
grand
winner
The Institution of Engineering and Technology

Entrant Company

IET.tv

Category

Series / Campaign / Nonprofit

Country / Region

United Kingdom

2021
Publications
NYX Awards 2021 Winner - The Power of Nordic Unity   40 Years of NORDUnet
grand
winner

Entrant Company

NORDUnet

Category

Publications / Publication / Other

Country / Region

Denmark

2021
Design & Print
NYX Awards 2021 Winner - From Crisis to Action
grand
winner
Corruption Watch

Entrant Company

Agent Orange Design

Category

Design & Print / Annual Report

Country / Region

South Africa