2021

NYX Awards - 2021 Gold Winner Winner: Microverse Studios

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund, American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related / Non-Profit

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Redken “Ready, Sweat, Spray!” Campaign, Agency Guacamole
gold
winner

Entrant Company

Agency Guacamole

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States

2021
Audio & Podcasts
NYX Awards 2021 Winner - Moms Don't Have Time to Read Books, Moms Don't Have Time to...
gold
winner

Entrant Company

Moms Don't Have Time to...

Category

Audio & Podcasts / Program

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Disprz - Enterprise Learning & Development, Web Dev Group Ltd. Liability Co.
gold
winner

Entrant Company

Web Dev Group Ltd. Liability Co.

Category

Website / E-Learning Education

Country / Region

United States