2021

NYX Awards - 2021 Gold Winner Winner

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.

With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.

Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Marketing Effectiveness
NYX Awards 2021 Winner - Scotch-Brite® Scrub Dots Interactive Experience
gold
winner

Entrant Company

Epic Digital

Category

Marketing Effectiveness / Interactive Brand Experience

Country / Region

Malaysia

2021
Non-Broadcast
NYX Awards 2021 Winner - GIRLS LIKE ME
gold
winner
SCHAEFFLER

Entrant Company

STEREOSCREEN

Category

Non-Broadcast / Branding

Country / Region

Germany

2021
Series / Campaign
NYX Awards 2021 Winner - Need to Know: Power Up
gold
winner

Entrant Company

Infosec

Category

Series / Campaign / E-Learning

Country / Region

United States

2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related / Non-Profit

Country / Region

United States