2021

NYX Awards - 2021 Gold Winner Winner: Microverse Studios

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Integrated Marketing
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winner

Entrant Company

NameStormers

Category

Integrated Marketing / Product Branding

Country / Region

United States

2021
Branded Content
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winner
Steelite International

Entrant Company

Beyond the Porch

Category

Branded Content / Restaurant

Country / Region

United States

2021
Website
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winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Website / Corporation Design

Country / Region

United States

2021
Social Video
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IA Interior Architects

Entrant Company

IA Interior Architects

Category

Social Video / Business-to-Business

Country / Region

United States