2021

NYX Awards - 2021 Gold Winner Winner: Microverse Studios

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Strategic Communications
NYX Awards 2021 Winner - Ivanti Solutions Summit Virtual Event and Pipeline Creator, Ivanti
gold
winner

Entrant Company

Ivanti

Category

Strategic Communications / Special Event

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - You Are Our Armor |  أنتم درعنا, albrand البراند
gold
winner
Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness / CSR Program

Country / Region

Saudi Arabia

2021
Series / Campaign
NYX Awards 2021 Winner - Analog Devices , Yamamoto Agency
gold
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Series / Campaign / Business-to-Business

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - G3 Enterprises Brand Film, Affinity Creative Group
gold
winner
G3 Enterprises

Entrant Company

Affinity Creative Group

Category

Commercials / Marketing / Branding

Country / Region

United States