2021

NYX Awards - 2021 Gold Winner Winner: Microverse Studios

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Publications
NYX Awards 2021 Winner - 2021 CTA Corporate Report - Tech for All, Consumer Technology Association
gold
winner

Entrant Company

Consumer Technology Association

Category

Publications / Annual Report

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Faces of Mt. Scott, Sproutbox Media
gold
winner
Mt. Scott Learning Center

Entrant Company

Sproutbox Media

Category

Series / Campaign / Schools / Colleges / Universities

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Medallia Anthem, Medallia
gold
winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Non-Broadcast / Other

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Africa: A Continent Of Potential, APV
gold
winner

Entrant Company

APV

Category

Commercials / Marketing / Insurance

Country / Region

Hong Kong SAR