2021

NYX Awards - 2021 Gold Winner Winner: Microverse Studios

A Virus That Kills Cancer

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Client's Name

Curigin

Country / Region

United States

Experience Level

Agency

Our civilization is learning to harness the very systems of life itself to cure a disease that has plagued mankind throughout history.
With advancements in genetic engineering, scientists have taken a harmful adenovirus and re-tooled it to only replicate within cells we want to destroy—specifically, cancer. Additionally, they’ve embedded within the virus tiny genes that disable some of cancer’s abilities to hide from the immune system and grow, potentially massively increasing the effectiveness of other therapies as well.
Curigin knew their technology was something special, and they tasked Microverse Studios with telling their story in a short film that could be deployed in multiple contexts to educate both investors and healthcare providers. Because it would reach a scientific audience, it had to be completely faithful to the facts, with all structures and cell types accurately represented down to the last atom. Because it would reach a nonscientific audience, it had to be captivating and familiar despite describing a completely alien world.

Credits

Creative Director/Microverse Studios
Cameron Slayden, M.S.
2021
Design & Print
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Entrant Company

Morris Animal Foundation

Category

Design & Print / Promotional Item

Country / Region

United States

2021
Strategic Communications
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Tilt-Up Concrete Association

Entrant Company

Sauter, Baty & Bloomquist Inc.

Category

Strategic Communications / Employee Relations

Country / Region

United States

2021
Design & Print
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Entrant Company

ACAMS

Category

Design & Print / Magazine Cover

Country / Region

United States

2021
Integrated Marketing
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winner
The Hettema Group

Entrant Company

The Hettema Group

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States