2021

NYX Awards - 2021 Gold Winner Winner

We Are Directive

Entrant Company

Directive Consulting

Category

Branded Content - Corporate Profile

Client's Name

Directive Consulting

Country / Region

United States

Experience Level

Agency

Reach goals that others couldn't. Find opportunities that others missed. Hit your MQL targets every time.

Directive goes beyond what's expected - so that you can, too.

With the introduction of a revamped brand comes the creation of a company hype video. In this piece, we wanted to show the unrelenting determination and know-how that drives Directive to achieve client goals. The motion design and copy was intentionally developed to sit outside the conventional design landscape of consulting companies and illustrate Directive's commitment to tenaciously surpassing goals. As a 2021 recipient of the Great Place To Work Certification and a 'People First' company, it was important that we not only share our capabilities and accomplishments, but also inject our company culture through photos of our employees. The video was used as both social media content and sales collateral, and received glowing reviews from clients and prospective clients. This resulted in proposal attendance rates increasing by 93% as well as increased engagement on our

Credits

Directive Creative Team
Direction
Brian Bui
Script + Direction
Izabelle Hundrev
Art Direction + Motion Design
Ryan Young
CEO
Garrett Mehrguth
2021
Design & Print
NYX Awards 2021 Winner - QNET - The Best Products in the Right Business
gold
winner

Entrant Company

QNET

Category

Design & Print - Catalog

Country / Region

Singapore

2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related - Non-Profit

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Protect Small Business
gold
winner

Entrant Company

Xpedition

Category

Pro Bono - Pro Bono

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Wish Away
gold
winner
Anna Svetchnikov

Entrant Company

Longwood Care

Category

Design & Print - Book

Country / Region

United States